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Masters In Digital Marketing In UK: Universities, Eligibility, Scholarships & More

Masters in digital marketing in UK

The UK hosts an array of study programs attracting students worldwide. The Masters in Digital Marketing in the UK is one such course, providing a comprehensive grasp of the digital landscape. Its focus lies in comprehending online consumer behavior and creating impactful digital campaigns. The curriculum is thoughtfully crafted to equip students for practical challenges, offering a mix of lectures, workshops, hands-on projects, and potential internships or industry collaborations.

The UK, with its rich history and prestigious universities, offers an ideal academic environment. The diverse global student community adds richness to these institutions. Upon completing an MSc in digital marketing in the UK, students can choose to enter the professional world or pursue further academic endeavors, ensuring a comprehensive mastery of the field of study. This blog explores the advantages of pursuing a master’s in digital marketing in the UK and more!

Master’s In Digital Marketing In The UK: Highlights

Before you proceed with the rest of the blog, the table below speaks about all the necessary details that you can take away!

Name of the courseMasters in Digital Marketing
Duration1 year
Eligibility Bachelor’s degree with at least 55%
Average Fees£15,000 – £29,000
English Proficiency TestsIELTS: 6.5TOEFL: 90PTE: 69
Average Salary£70,000 per year
Top RecruitersMicrosoft, Google. LinkedIn and more

Why Study A Master’s In Digital Marketing Course In The UK

Social media wields significant influence in the contemporary landscape. Mastering this platform demands professional skills and knowledge. The UK warmly invites students worldwide to pursue a Master’s in Digital Marketing. This encouragement is rooted in the following pillars:

  • Within just half a year of the programme, a significant number of international graduates delight in securing positions within the online media sector.
  • The UK extends scholarships to global students, ensuring a comfortable pursuit of the course. Scholarships such as Chevening and Dean’s International Excellence Award are some of the popular ones. 
  • This nation proudly hosts internationally prestigious universities like King’s College London and the University of Southampton which have well-known faculty.
  • Many UK universities integrate placements into their programmes, assisting students in transitioning smoothly after completing their studies.

Best Universities For Master’s In Digital Marketing In The UK

Masters in digital marketing in UK

The UK hosts a multitude of globally renowned universities that provide a Digital Marketing master degree in the UK. The following table highlights some of the highest-ranked universities offering this course along with their rankings and average tuition fees:

Name Of The UniversityAverage Tuition FeesQS Ranking 2023
King’s College London£31,260#40
University of Reading£26,352#169
Heriot-Watt University£21,136#281
University of Strathclyde£25,100#302
Royal Holloway University£22,800#413
University of Kent£21,900#375
University of Plymouth£17,900#561
University of Southampton£26,352#78
Coventry University£18,250#601-650
Northumbria University£19,000#651-700

Masters In Digital Marketing In The UK Specialisations And Syllabus

A variety of Digital Marketing Master’s programs are available in the UK, offered through various degrees and courses. Explore leading graduate programs specialising in Digital Marketing:

  • Master of Science in Digital Marketing Management
  • Master of Science in Digital and Social Media Marketing
  • Master of Science in Digital Marketing & Analytics
  • Master of Marketing in Digital Marketing
  • Master of Arts in Digital Marketing

These are some of the popular subjects which are integrated in the above degrees: 

  • Dissertation
  • Digital Marketing Behaviour
  • Neuromarketing
  • B2B Marketing
  • Digital Marketing Strategy
  • Social Media and Marketing
  • Marketing Analytics

Admission Process

Applications for the Master’s in Digital Marketing are open year-round across various universities, each with its unique deadlines. Most universities in the UK commence classes in September. International students must visit the official university websites to ensure successful submission of their applications.

Eligibility Criteria

If you’re planning to apply to the universities mentioned above, they follow this eligibility criteria:

Bachelor’s degreeMust possess a bachelor’s degree in a relevant field of study from an eligible university with 55% or above
GRE or GMAT scoreRequired score: Generally considered favorable at 650 or higher
English proficiencyIELTS or TOEFL will be required
DocumentsAcademic TranscriptsSOP2 LORsResume

English Proficiency Test Scores To Note 

Name Of The UniversityIELTSTOEFL
King’s College London7.0100
University of Reading6.5
Heriot-Watt University6.5
University of Strathclyde6.5
Royal Holloway University6.590
University of Kent6.590
University of Plymouth 6.5
University of Southampton6.5
Coventry University6.5
Northumbria University6.5

Cost Of Living In The UK 

The Master’s in digital marketing in the UK is a costly undertaking for international students. In addition to tuition fees, students are responsible for covering their living expenses in various cities across the country. It’s crucial for international students to thoroughly examine the cost of studying in the UK before making a university selection. These are the costs which students will incur while living here: 

ParticularsCost (Monthly)
Off-Campus Accommodation £408
On-Campus Accommodation£472
Food Cost£360
Utility Cost£189
Total Cost of Living with Off Campus Accommodation £1,154
Total Cost of Living with On Campus Accommodation £1,218
Annual Cost of Living£13,848

Master’s in Digital Marketing in The UK Scholarships

With costs reaching approximately £15,000 – £29,000 per year for international students, it’s natural for students to seek financial assistance for studying in the UK. Here are some well-known scholarships available to international students pursuing a Master’s in Digital Marketing in the UK:

Name Of The UniversityName Of The ScholarshipAward Amount
University of ReadingMerit Scholarships for Indians£2,000
University of StrathclydeDean’s International Excellence Award£4,000
Royal Holloway UniversityPrincipal Masters Scholarships£4,000 reduced in your tuition
University of Plymouth International Academic Excellence Scholarship50% of your tuition will be waived off
Coventry UniversityInternational Academic Excellence Scholarship£1,500
Northumbria UniversityMerit Scholarships for Indians£2,000

Job Prospects

The undeniable influence of digitisation is evident in our societies, industries, and businesses. Digital media platforms have become industries’ preferred channels for engaging and re-engaging audiences. Additionally, this demand for adept professionals has turned Digital Marketing into a job-seeker’s market. An MS in Digital Marketing in the UK presents excellent future opportunities, as outlined in the table below:

ProfessionAverage Salary
Content Marketing Strategist£78,500
Cheif Marketing Officer£124,000
Market Research Analyst£86,500
Creative Writer£50,300
Brand Manager£115,000


Huge demand, improved post-study stay options and well-structured career placement paths are among the key motivations for considering a Master’s in Digital Marketing in the UK. Those holding masters degrees in Digital Marketing are projected to ascend to senior roles within the industry. Furthermore, the potential job opportunities, competitive salaries, and expansive scope render this programme a financially appealing choice for international students with ambitions of overseas education. 


Is digital marketing worth it in the UK?

UK’s 67 million residents are hugley known to be online. This makes digital marketing the optimal strategy for ensuring your business reaches a vast majority of the UK’s population.

Are there internship opportunities available during MSc in Digital Marketing programs in the UK?

Certainly, the majority of UK universities provide Master’s in Digital Marketing students with the chance to engage in internships and placements after finishing their courses. These opportunities enable students to acquire practical skills and firsthand experience in the field.

What is the cost of pursuing a master’s in Digital Marketing in the UK?

The Digital Marketing masters degree in the UK costs approximately £15,000 – £29,000 per year for this course. 

How long does it take to complete a Master’s in Digital Marketing in UK? 

The duration of this digital marketing master’s programme is 12 months. During the initial 9 months (semesters 1 and 2), you will focus on the instructional part of your course.

What qualifications are needed for digital marketing?

A bachelor’s degree in any discipline is typically a prerequisite for many digital marketing courses and certain programmes might also consider applicants with diplomas or relevant work experience. Specific prerequisites, like prior studies in marketing, statistics, or technology, may be necessary for certain digital marketing programs.

1 thought on “Top PGDM Courses In Canada: Universities, Specialisations & Eligibility”

  1. I have done Bachelor’s in Culinary Arts from India and completed my graduation in the year 2022 .I am 22 years old. After graduation, I have done 1 year paid internship from USA .Now, I would like to take occupational experience and learn culinary skills and also do masters in Culinary arts.How can I find the college n best course / country where I can persue studying further

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Masters in digital marketing in UK

Masters In Digital Marketing In UK: Universities, Eligibility, Scholarships & More

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