The UK hosts an array of study programs attracting students worldwide. The Masters in Digital Marketing in the UK is one such course, providing a comprehensive grasp of the digital landscape. Its focus lies in comprehending online consumer behavior and creating impactful digital campaigns. The curriculum is thoughtfully crafted to equip students for practical challenges, offering a mix of lectures, workshops, hands-on projects, and potential internships or industry collaborations.
The UK, with its rich history and prestigious universities, offers an ideal academic environment. The diverse global student community adds richness to these institutions. Upon completing an MSc in digital marketing in the UK, students can choose to enter the professional world or pursue further academic endeavors, ensuring a comprehensive mastery of the field of study. This blog explores the advantages of pursuing a master’s in digital marketing in the UK and more!
Master’s In Digital Marketing In The UK: Highlights
Before you proceed with the rest of the blog, the table below speaks about all the necessary details that you can take away!
| Name of the course | Masters in Digital Marketing |
| Duration | 1 year |
| Eligibility | Bachelor’s degree with at least 55% |
| Average Fees | £15,000 – £29,000 |
| English Proficiency Tests | IELTS: 6.5TOEFL: 90PTE: 69 |
| Average Salary | £70,000 per year |
| Top Recruiters | Microsoft, Google. LinkedIn and more |
Why Study A Master’s In Digital Marketing Course In The UK
Social media wields significant influence in the contemporary landscape. Mastering this platform demands professional skills and knowledge. The UK warmly invites students worldwide to pursue a Master’s in Digital Marketing. This encouragement is rooted in the following pillars:
- Within just half a year of the programme, a significant number of international graduates delight in securing positions within the online media sector.
- The UK extends scholarships to global students, ensuring a comfortable pursuit of the course. Scholarships such as Chevening and Dean’s International Excellence Award are some of the popular ones.
- This nation proudly hosts internationally prestigious universities like King’s College London and the University of Southampton which have well-known faculty.
- Many UK universities integrate placements into their programmes, assisting students in transitioning smoothly after completing their studies.
Best Universities For Master’s In Digital Marketing In The UK
The UK hosts a multitude of globally renowned universities that provide a Digital Marketing master degree in the UK. The following table highlights some of the highest-ranked universities offering this course along with their rankings and average tuition fees:
| Name Of The University | Average Tuition Fees | QS Ranking 2023 |
| King’s College London | £31,260 | #40 |
| University of Reading | £26,352 | #169 |
| Heriot-Watt University | £21,136 | #281 |
| University of Strathclyde | £25,100 | #302 |
| Royal Holloway University | £22,800 | #413 |
| University of Kent | £21,900 | #375 |
| University of Plymouth | £17,900 | #561 |
| University of Southampton | £26,352 | #78 |
| Coventry University | £18,250 | #601-650 |
| Northumbria University | £19,000 | #651-700 |
Masters In Digital Marketing In The UK Specialisations And Syllabus
A variety of Digital Marketing Master’s programs are available in the UK, offered through various degrees and courses. Explore leading graduate programs specialising in Digital Marketing:
- Master of Science in Digital Marketing Management
- Master of Science in Digital and Social Media Marketing
- Master of Science in Digital Marketing & Analytics
- Master of Marketing in Digital Marketing
- Master of Arts in Digital Marketing
These are some of the popular subjects which are integrated in the above degrees:
- Dissertation
- Digital Marketing Behaviour
- Neuromarketing
- B2B Marketing
- Digital Marketing Strategy
- Social Media and Marketing
- Marketing Analytics
Admission Process
Applications for the Master’s in Digital Marketing are open year-round across various universities, each with its unique deadlines. Most universities in the UK commence classes in September. International students must visit the official university websites to ensure successful submission of their applications.
Eligibility Criteria
If you’re planning to apply to the universities mentioned above, they follow this eligibility criteria:
| Requirement | Description |
| Bachelor’s degree | Must possess a bachelor’s degree in a relevant field of study from an eligible university with 55% or above |
| GRE or GMAT score | Required score: Generally considered favorable at 650 or higher |
| English proficiency | IELTS or TOEFL will be required |
| Documents | Academic TranscriptsSOP2 LORsResume |
English Proficiency Test Scores To Note
| Name Of The University | IELTS | TOEFL |
| King’s College London | 7.0 | 100 |
| University of Reading | 6.5 | – |
| Heriot-Watt University | 6.5 | – |
| University of Strathclyde | 6.5 | – |
| Royal Holloway University | 6.5 | 90 |
| University of Kent | 6.5 | 90 |
| University of Plymouth | 6.5 | – |
| University of Southampton | 6.5 | – |
| Coventry University | 6.5 | – |
| Northumbria University | 6.5 | – |
Cost Of Living In The UK
The Master’s in digital marketing in the UK is a costly undertaking for international students. In addition to tuition fees, students are responsible for covering their living expenses in various cities across the country. It’s crucial for international students to thoroughly examine the cost of studying in the UK before making a university selection. These are the costs which students will incur while living here:
| Particulars | Cost (Monthly) |
| Off-Campus Accommodation | £408 |
| On-Campus Accommodation | £472 |
| Transportation | £65 |
| Food Cost | £360 |
| Utility Cost | £189 |
| Entertainment | £40 |
| Groceries | £28 |
| Clothes | £64 |
| Total Cost of Living with Off Campus Accommodation | £1,154 |
| Total Cost of Living with On Campus Accommodation | £1,218 |
| Annual Cost of Living | £13,848 |
Master’s in Digital Marketing in The UK Scholarships
With costs reaching approximately £15,000 – £29,000 per year for international students, it’s natural for students to seek financial assistance for studying in the UK. Here are some well-known scholarships available to international students pursuing a Master’s in Digital Marketing in the UK:
| Name Of The University | Name Of The Scholarship | Award Amount |
| University of Reading | Merit Scholarships for Indians | £2,000 |
| University of Strathclyde | Dean’s International Excellence Award | £4,000 |
| Royal Holloway University | Principal Masters Scholarships | £4,000 reduced in your tuition |
| University of Plymouth | International Academic Excellence Scholarship | 50% of your tuition will be waived off |
| Coventry University | International Academic Excellence Scholarship | £1,500 |
| Northumbria University | Merit Scholarships for Indians | £2,000 |
Job Prospects
The undeniable influence of digitisation is evident in our societies, industries, and businesses. Digital media platforms have become industries’ preferred channels for engaging and re-engaging audiences. Additionally, this demand for adept professionals has turned Digital Marketing into a job-seeker’s market. An MS in Digital Marketing in the UK presents excellent future opportunities, as outlined in the table below:
| Profession | Average Salary |
| Content Marketing Strategist | £78,500 |
| Cheif Marketing Officer | £124,000 |
| Market Research Analyst | £86,500 |
| Creative Writer | £50,300 |
| Brand Manager | £115,000 |
Conclusion
Huge demand, improved post-study stay options and well-structured career placement paths are among the key motivations for considering a Master’s in Digital Marketing in the UK. Those holding masters degrees in Digital Marketing are projected to ascend to senior roles within the industry. Furthermore, the potential job opportunities, competitive salaries, and expansive scope render this programme a financially appealing choice for international students with ambitions of overseas education.
FAQs
Is digital marketing worth it in the UK?
UK’s 67 million residents are hugley known to be online. This makes digital marketing the optimal strategy for ensuring your business reaches a vast majority of the UK’s population.
Are there internship opportunities available during MSc in Digital Marketing programs in the UK?
Certainly, the majority of UK universities provide Master’s in Digital Marketing students with the chance to engage in internships and placements after finishing their courses. These opportunities enable students to acquire practical skills and firsthand experience in the field.
What is the cost of pursuing a master’s in Digital Marketing in the UK?
The Digital Marketing masters degree in the UK costs approximately £15,000 – £29,000 per year for this course.
How long does it take to complete a Master’s in Digital Marketing in UK?
The duration of this digital marketing master’s programme is 12 months. During the initial 9 months (semesters 1 and 2), you will focus on the instructional part of your course.
What qualifications are needed for digital marketing?
A bachelor’s degree in any discipline is typically a prerequisite for many digital marketing courses and certain programmes might also consider applicants with diplomas or relevant work experience. Specific prerequisites, like prior studies in marketing, statistics, or technology, may be necessary for certain digital marketing programs.
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I have done Bachelor’s in Culinary Arts from India and completed my graduation in the year 2022 .I am 22 years old. After graduation, I have done 1 year paid internship from USA .Now, I would like to take occupational experience and learn culinary skills and also do masters in Culinary arts.How can I find the college n best course / country where I can persue studying further