The surge in social media expanded tech and digital consumer bases, fostering a global demand for entrepreneurs. Entrepreneurs aiming to establish a robust online presence and effectively market their brands to connect with their desired audiences. This shift is attributed to the continuous evolution of traditional media within the dynamic new media landscape. With increasing demand, pursuing Masters in digital marketing in USA is highly sought after by global students.
Enrolling in Masters in digital marketing in USA incurs an annual tuition fee ranging from approximately $22,572 to $58,464. It is essential to thoroughly understand the financial aspects of pursuing education in the US to avoid unforeseen challenges. This blog has all you need for pursuing a Master’s in digital marketing in the USA.
Master’s In Digital Marketing: Highlights
| Duration | 1-2 years |
| Programme Type | Full-time, Part-time |
| Required GPA | 3.0 on a scale of 4.0 |
| English Language Test Scores | IELTS: 7.0 TOEFL: 70-100 |
| Average Tuition Fees | $22,572 to $58,464 |
| Average Salary | $51,790 – $120,000 |
| Top Recruiters | IBM, Disney, FIG, Diesel etc |
Digital Marketing Courses In USA
The following subjects are covered in a Master’s in Digital Marketing programme in the US:
- Digital Media Marketing
- Advertising and Marketing Communications
- Digital Storytelling
- Marketing Analyst
- Consumer Behavior in Online Environments
- Search Marketing
- Business Analytics
- Web Analytics
Why Study A Master’s In Digital Marketing In USA?
An MS in Digital Marketing in the USA provides international students with an opportunity to acquire extensive industry knowledge and explore personal interests. Here are some compelling reasons to consider this course in the U.S.:
- The USA is often regarded as the technology hub and hosts numerous tech giants like Facebook, Amazon, Apple, Google, and many others.
- Secondly, some of the best universities for a master’s in digital marketing in the USA offer unparalleled education and boast a robust placement program post-graduation.
- Projected data suggests that career opportunities in digital marketing from US universities will experience a substantial increase, reaching $160 billion by 2025.
- Statistics from the Bureau of Labor indicate a significant 19% growth in employment opportunities for marketing research analysts from 2021 to 2031.
- Moreover, there are approximately 35,300 job openings in advertising, marketing, and promotion management fields, with an average salary of $63,230.
Top Universities Offering A Digital Marketing Master Degree In USA
| Name Of The University | Average Tuition Fees | QS Ranking 2023 |
| The University of Arizona | $37,044 | #201-250 |
| Rutgers University | $58,464 | #801-1000 |
| Northeastern University | $46,900 | #388 |
| Southern New Hampshire University | $22,572 | #133-175 |
| Sacred Heart University | $35,460 | #219 |
| Fairleigh Dickinson University | $28,830 | #63 |
| Northern Illinois University | $27,150 | #801 |
| Pace University | $43,800 | #161-170 |
| East Tennessee University | $25,416 | #1607 |
| Lindenwood University | $16,530 | #110 |
Eligibility Criteria To Fulfill
The admission period for this course in the USA happens twice a year, during the Fall and Spring terms. It is advisable to promptly select your preferred term and complete the application to secure a spot. Specific essential prerequisites, highlighted in the table below, must be met:
| Requirement | Description |
| Undergraduate Degree | In a relevant field with 85% |
| GPA | 3.0 on a scale of 4.0 |
| Standardised Test Scores | GRE or GMAT (Can be optional) |
| English Proficiency Test Scores | TOEFL: 70-100IELTS: 7.0 |
| Other needed documents | SOP3 LORs Resume |
Admission Requirements
| Name Of The University | TOEFL Scores | Academic Requirements |
| The University of Arizona | 100 | Bachelor’s degree with a minimum GPA of 3.0 |
| Rutgers University | 90-100 | Bachelor’s degree with a minimum GPA of 3.0 |
| Northeastern University | 99-108 | 4 year bachelor’s degree |
| Southern New Hampshire University | 92 | Bachelor’s degree with a minimum GPA of 3.0 |
| Sacred Heart University | 80+ | Bachelor’s degree with a minimum GPA of 3.0 |
| Fairleigh Dickinson University | 70 | 4 year bachelor’s degree |
| Northern Illinois University | 80 | Bachelor’s degree with a minimum GPA of 2.75 |
| Pace University | 100 | Bachelor’s degree with a minimum GPA of 3.4 |
| East Tennessee University | 79 | Bachelor’s degree with a minimum GPA of 3.0 |
| Lindenwood University | 81 | Bachelor’s degree with a minimum GPA of 3.25 |
Masters In Digital Marketing In USA Scholarships
Obtaining a master’s degree in the USA usually incurs significant expenses that can weigh heavily on your finances. Nonetheless, you can mitigate these costs through scholarships provided by both the U.S. government and universities. These scholarships offer financial assistance, starting with a minimum award of $1,000 to help cover tuition fees. Several reputable scholarships are accessible to international students pursuing a master’s in digital marketing in the USA, including:
| Name Of The University | Scholarship | Amount Funded |
| The University of Arizona | Global Wildcat Award | $11,000 if GPA is 3.94 |
| Rutgers University | Robert and Frances Kaplan Endowed Scholarship | Financial Aid |
| Northeastern University | Double Husky Scholarship | Discount of 25% |
| Southern New Hampshire University | Hassa Jadvani Memorial Scholarship | Provides some sort of financial aid |
| Sacred Heart University | Welch Experience Tuition Waiver | Tuition Fee waiver |
| Fairleigh Dickinson University | FDU Family Grant | $1,500 |
| Pace University | Honours Opportunity Scholarship | Tuition fee charges |
| East Tennessee University | International Students Academic Merit Scholarship | $5,000 |
| Lindenwood University | Sibley Scholarship | Can cover the tuition fee |
Cost Of Living In The U.S.
The monthly cost of living for students in the USA usually ranges from $1,504 to $1,850. This surpasses living expenses in countries like China, Turkey, France, Canada, and Malaysia. Considering this, pursuing a degree program in the United States with limited funds might not be the wisest decision. However, with strategic financial planning and prudent spending, it’s feasible to stay aligned with your financial goals and pinpoint potential areas for savings. Refer to the table below for cost breakdown
| Particulars | Cost (Monthly) |
| Off-Campus Accommodation | $525 |
| On-Campus Accommodation | $871 |
| Transportation | $70 |
| Food Cost | $527 |
| Utility Cost | $180 |
| Entertainment | $48 |
| Groceries | $52 |
| Clothes | $102 |
| Health Insurance | $80 |
| Total Cost of Living with Off Campus Accommodation | $1,504 |
| Total Cost of Living with On Campus Accommodation | $1,850 |
| Annual Cost of Living | $18,048 |
Job Prospects In The Future
In the field of digital marketing, job hunting in the USA is promising, as companies seek professionals capable of analyzing and executing digital marketing strategies. Young graduates with a Master’s in Digital Marketing in the USA can expect to earn around $119,702. Here are some digital marketing career options in the USA, along with their corresponding yearly salaries
| Job Role | Average Salary |
| Marketing Director | $195,000 |
| Brand Director | $176,000 |
| Brand Marketing Experts | $148,000 |
| Digital Marketing Manager | $132,000 |
| Advertising Manager | $129,000 |
| Social Media Manager | $120,000 |
Conclusion
Pursuing a Master’s in Digital Marketing in the USA is a wise decision, considering the exceptional skills this program offers. The United States remains a top destination for higher education. Graduates will acquire expertise in technical proficiencies, including SEO, SMO, content creation, copywriting, brand communication, advertising, media planning, and art direction. These skills are highly sought after by advertising and public relations agencies worldwide.
FAQs
- How much is Masters in digital marketing fees in USA?
The typical cost of tuition for a Master’s or MS programme in Digital Marketing in the United States ranges from $22,572 to $58,464.
- Is digital marketing in demand in USA?
The USA boasts a flourishing digital marketing industry, driven by a large number of active internet users. This reliance has led to a surge in digital marketing job opportunities.
- Is GMAT/GRE mandatory for MS in digital marketing in the USA?
Not in all universities, although, some universities might ask a GRE score between 307 and 315 to be eligible.
- What is the duration of Masters in Digital Marketing in USA?
Master’s in Digital Marketing in the US typically spans 1 to 2 years and is offered by numerous prestigious universities.
- How do I start digital marketing in the USA?
Learn digital marketing fundamentals, create a website, excel in SEO, earn Google Ads certification, master Facebook Ads, become proficient in Google Analytics, freelance in digital marketing, and secure a meaningful internship.
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I have done Bachelor’s in Culinary Arts from India and completed my graduation in the year 2022 .I am 22 years old. After graduation, I have done 1 year paid internship from USA .Now, I would like to take occupational experience and learn culinary skills and also do masters in Culinary arts.How can I find the college n best course / country where I can persue studying further