Marketing - BA Hons

at Nottingham Trent University

Marketing is essential for all organisations. It is the management function designed to influence demand for an organisation’s products and services and spans strategic and tactical spheres. It is so much more than advertising or social media. As a marketer you may be involved in roles as diverse as product development, campaign management, marketing research, pricing decisions and digital communications and analysis, and are likely to be the person responsible for recognising and responding to customers’ needs and wants often in innovative ways. Understanding what customers value and responding to it is at the heart of marketing.

Marketing is a fun, dynamic, competitive environment to work in involving analysis and creative problem solving. Our is a practice-oriented Marketing course designed to meet the needs of fast-paced marketing careers across all organisational sectors and will ensure that your skills and competencies are right up to date when you enter the job market.