MSc Marketing Management

at University of Chester

Our modules provide insights into industry thinking, marketing products and services in both a domestic and international environment. Modules focus on concepts such as digital marketing planning, international marketing, marketing communications, and brand management. You will learn to create marketing strategies and digital communication plans that will contribute to the effectiveness of the organisation. This will be set in the context of having a good understanding of the contemporary management techniques to ensure the optimum use of resources.

Modules
 

• Digital Marketing Strategy & Planning
• International Marketing Strategy
• Management Research Methods
• Management Research Project
• Managing Innovation
• Strategic Financial Management
• Understanding and Managing People

Home Students
Applicants will normally be expected to hold a degree with a minimum second class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications.

International/EU Students
Applicants will normally be expected to hold a degree with a minimum second class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications.

International/EU Students

full course fee: £13,450

The University of Chester offers generous international and merit based scholarships for postgraduate study, providing a significant reduction to the published headline tuition fee. You will automatically be considered for these scholarships when submitting an application and any award given will be shown on your offer letter.

The course has helped build students skills knowledge and confidence to pursue a range of careers in marketing across a range of industries such as retailing, manufacturing pharmaceuticals and construction in different parts of the world including Europe, Middle East and the Far East.