MSc International Luxury Marketing Featured Image

Universities United Kingdom Oxford Brookes University Courses MSc International Luxury Marketing

MSc International Luxury Marketing
at Oxford Brookes University

Oxford, United Kingdom

Tuition Fee £ 18,950
Country Rank-
Duration12 Months
Score IELTS: 6.5 TOEFL: 88

Program Overview

When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.

This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.

Course Content
Modules
- Introduction to the Principles of Marketing
- Understanding Customer Behaviour
- Research Methods for Events and Marketing
- Professional and Academic Development
- Digital and Social Media Marketing Strategy
- Global Marketing Strategy
Entry Requirement
- a minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification.
Fees & Scholarships
International Tuition Fees:

£18950 per year
Career Prospect
Our marketing graduates work across the world in media, digital, brand and communications agencies, as well as in-house marketing management positions. Employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC. Some of our students even go on to start their own companies. Our graduates have secured roles in marketing including:
- marketing managers
- marketing planners
- brand managers
- corporate communication managers
- social media community managers.

Cost Of Studying At Oxford Brookes University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc International Luxury Marketing at Oxford Brookes University