This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.
With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.
Core modules
The following topics are covered in each e-Business Management specialism:
Digital and Data Science specialism
- e-Business Fundamentals
- Enterprise e-Commerce Solutions
- Cloud Native Computing
- Big Data Technology and Visualisation
- Data Engineering with Python
- Artificial Intelligence and Machine Learning
- Digital and Data Science Consultancy
- Study, Professional and Analytical Skills
e-Commerce and Digital Analytics specialism
- e-Business Fundamentals
- Enterprise e-Commerce Solutions
- Digital Development with Python
- Customer Experience and Consumer Insight
- Big Data, Analytics and Optimisation
- Agile Project Management and Consultancy
- Supply Chain Integration and Finance
- Study, Professional and Analytical Skills
Digital Marketing specialism
- e-Business Fundamentals
- Digital Marketing Strategy and Management
- e-Customer Relationship Management
- Creating a Digital Brand
- Big Data and Marketing Technology
- Digital Retail Strategy
- Digital Marketing Campaigns
- Study, Professional and Analytical Skills
Digital Consultancy and Entrepreneurship specialism
- e-Business Fundamentals
- Digital Consultancy
- Digital Entrepreneurship and Financing
- Digital Retail Strategy
- Emerging Technologies for Business
- Digital Marketing Strategy and Management
- Supply Chain Integration and Finance
- Study, Professional and Analytical Skills