Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.
Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
Core modules
- Critical Issues in Marketing
- Strategic Management
- Negotiation
- Strategic Leadership and Ethics
- Market Research
- Marketing and Strategy Analytics
- Dissertation or Business in Practice
Optional modules
Optional modules can vary from year to year. Example optional modules may include:
- Branding, Marketing Communications and Design
- Creating Value with Marketing Experiences
- Problem Solving in Organisations
- Driving Innovation and Entrepreneurship through Marketing and Strategy
- Marketing with Digital Disruption and Transformation
- Business Across Borders: Global Issues in Marketing and Strategy
- Mergers and Acquisitions
- Strategy in Practice
- Financial Aspects of Marketing and Strategy
