MSc Strategic Marketing with Global Business Development with Placement Year

at University of Hertfordshire

• The core modules cover key areas such as strategic marketing management, digital marketing strategies, consumer behaviour analysis, and global business environment. 
• Students gain insights into developing integrated marketing campaigns, branding strategies, and market research techniques. 
• Specialised modules explore topics like international marketing, cross-cultural negotiation, and global supply chain management. 
• The programme emphasises practical applications through case studies, live client projects, and optional work placements. 
• A dissertation or consultancy project allows students to conduct in-depth research or propose strategic solutions for real business challenges.

Course Modules

• Delivering Competitive Advantage    
• Integrated Marketing Communications   
• Strategic Customer Management    
• Contemporary Marketing   
• Entrepreneurial Marketing

Important Dates

The University of Hertfordshire is not accepting applications at the moment for this programme. Those wishing to enrol should keep checking the university's website regularly to stay updated on when they can start applying. Since the course typically commences in September, potential students should be ready to apply promptly once the university declares the next application deadline.

• Applicants must possess a minimum of a 2:2 honours degree in any field, a professional qualification equivalent to a degree, or relevant work experience coupled with a suitable qualification.
• Students from non-English-speaking countries typically must demonstrate proficient English skills, usually by achieving a minimum overall score of 6.0 on the IELTS exam, with at least 5.5 in each section.

The University of Hertfordshire charges £ 17,950/yr as tuition fees for the MSc Strategic Marketing with Global Business Development with Placement Year programme. Students are advised to keep checking the university's website frequently to be informed about any modifications to their course fees. These fees can go up or down every year. The amount that students have to pay can differ based on whether they are nationals of the university's country or from another country.

Graduates of Hertfordshire University's MSc Strategic Marketing with Global Business Development programme, enhanced by a placement year, are poised for dynamic career opportunities in the global marketplace. Their combination of theoretical knowledge and practical experience enables them to navigate diverse cultural landscapes, develop effective marketing strategies, and drive business growth in today's interconnected world.