MSc Strategic Marketing with Global Business Development (Experiential Learning)

at University of Hertfordshire

• The programme starts with core modules that cover strategic marketing, consumer behaviour, marketing analytics, and managing across cultures. 
• Students then choose electives such as digital marketing strategies, product and innovation management, or entrepreneurship and business development. 
• A major experiential component has students working on real consulting projects with companies to apply their marketing skills. 
• There is also a research module where students conduct original marketing research.
•  The programme culminates with a master's dissertation on a marketing topic of the student's choice.

Course Modules

• Delivering Competitive Advantage    
• Integrated Marketing Communications    
• Strategic Customer Management    
• Contemporary Marketing   
• Entrepreneurial Marketing

Important Dates

Hertfordshire University’s applications for the mentioned programme are not being accepted. Interested students should frequently check the university's website to find out when they can start applying again.

• To be eligible for this programme, applicants need either an honors bachelor's degree with at least a 2:2 classification or higher in any field, an equivalent professional certification, or relevant work experience along with a related qualification.
• Students from non-English speaking countries are typically required to demonstrate proficiency in English, often by achieving a minimum overall score of 6.0 on the IELTS exam, with no less than 5.5 in each section.

The University of Hertfordshire charges £ 17,950/yr as tuition fees for the MSc Strategic Marketing with Global Business Development with Placement Year programme. Students need to make it a regular practice to check the university's website to stay informed about any changes in their course fees. These fees can increase or decrease annually. The amount students have to pay may vary for those who are from the same country as the university and those who are from other countries.

Graduates of this programme are well-prepared for marketing leadership roles in organisations operating across international markets. The experiential learning component provides graduates with real-world experience valued by employers. Some may also pursue entrepreneurial ventures developing marketing strategies for their global business initiatives.