MSc Strategic Marketing with Global Business Development

at University of Hertfordshire

• The programme begins with core modules that cover advanced marketing theories, consumer behaviour analysis, and strategic marketing management, laying a strong foundation in marketing principles and strategies.
• Students then delve into specialised areas such as digital marketing, brand management, and global market entry strategies, equipping them with the skills to navigate the ever-evolving marketing landscape and expand businesses into international markets.
• Modules on global supply chain management, international trade regulations, and cross-cultural management provide insights into the operational and legal aspects of conducting business globally.
• Throughout the course, students have the opportunity to apply their knowledge through real-world case studies, consultancy projects, and internships with local or international companies.
• The programme culminates with a dissertation or a major business project, allowing students to conduct in-depth research and develop strategic solutions for a specific marketing or global business challenge.

Course Modules

• Delivering Competitive Advantage
• Integrated Marketing Communications
• Strategic Customer Management
• Contemporary Marketing
• Entrepreneurial Marketing

Important Dates

The University of Hertfordshire is not accepting applications for the specified programme at the moment. Prospective students should keep checking the university's website regularly to stay updated on when the application process will resume. Since the course typically commences in September, interested applicants should be ready to apply promptly once the university announces the next application deadline.

• To qualify for the programme, applicants need either an undergraduate degree with honours (at least a 2:2 grade or higher) in any field, a professional qualification equivalent to a degree, or relevant work experience along with a suitable qualification.
• Students from countries where English is not the main language need to show they can speak English well, usually by getting at least a score of 6.0 overall on the IELTS test, with at least 5.5 in each part.

The University of Hertfordshire charges £ 16,450/yr as tuition fees for the MSc Strategic Marketing with Global Business Development programme. Students are advised to consistently check the university's website to stay informed about any modifications to their course fees. These fees can fluctuate annually, either increasing or decreasing. The amount that students are required to pay may differ based on whether they are natives of the university's country or from a different nation.

Graduates of Hertfordshire University's MSc Strategic Marketing with Global Business Development programme are poised for diverse career opportunities in the dynamic field of marketing and international business. Equipped with advanced knowledge and skills in strategic marketing, market analysis, and global business development strategies, alumni can pursue roles such as marketing manager, brand manager, international business consultant, market research analyst, or product development manager in multinational corporations, marketing agencies, consulting firms, or entrepreneurial ventures.