MA Public Relations and Digital Communications with Advanced Research
at University of Hertfordshire

Hatfield, United Kingdom

Program Overview

This MA Public Relations and Digital Communications course will enable you to:

Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.
Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.
Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more.

Course Content
Modules:
- Research Methods 1: Critical and Theoretical Debates
- Digital Communications Management
- Public Relations Theory and Practice
- Crisis and Reputation Management
- Advertising and Marketing Communications
Entry Requirement
- The equivalent of a good 2:2 honours degree (i.e. minimum 55% classification grade).
Fees & Scholarships
International Tuition Fees:

£17,950
Career Prospect
Typical positions and areas include:
- Community relations
- Media and public relations
- Corporate communications
- Marketing communications
- Strategic communications
- Campaign management
- Brand and social media management
- Account executive
- Advertising copywriter
- Public and external affairs.

Interest rates as low as 8.9% ^*

Students Assisted

Loan Amount Disbursed

Loans Sanctioned