BA (Hons) Business and Marketing

at University of Hertfordshire

• Students will take core business modules such as accounting, economics, operations management, and human resource management.
• They will study key marketing subjects like marketing principles, consumer behaviour, digital marketing strategies, and marketing communications.
•  The course covers important areas such as marketing research techniques and marketing across different sectors.
• Students can choose elective modules to specialise in areas like advertising, branding, or retail marketing.
• There is an opportunity for a one-year paid work placement to gain practical industry experience.

Course Modules

• Introduction to Marketing Communications   
• Economics for Business   
• Quantitative Methods for Business (UJH)  
• Principles of Marketing (CIM)    
• Accounting for Managers

Important Dates

Right now, the University of Hertfordshire is not accepting applications for this specific course. Students interested in joining the programme should regularly check the university's website for updates on when they can start applying again. The course typically begins in September, so those wanting to enrol need to be ready to submit their application as soon as the next intake is announced.

• Students from countries where English is not the primary language need to provide evidence of their English proficiency, which should be at least an overall IELTS score of 6.0 with a minimum of 5.5 in each section. 
• Additionally, they should have obtained a Grade 4/C in both English Language and Mathematics.

The University of Hertfordshire charges £ 15,500/yr as tuition fees for the  MSc Business Psychology programme. Students need to regularly check the university's website to see if there are any changes to the fees for their courses. Every year, the fees might change. It depends on whether the student is from the same country as the university or another country. It also matters if the student studies all the time or just some of the time. The website shows the newest fees and tells students if there are any other costs they should be aware of.

Graduates of Hertfordshire University's BA (Hons) Business and Marketing programme can expect a plethora of career opportunities in the dynamic fields of business and marketing. With a strong foundation in business principles and specialised knowledge in marketing strategies, graduates are well-prepared for roles such as marketing manager, brand strategist, market researcher, sales manager, and digital marketing specialist.