MSc Marketing

at University of Exeter

This programme will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities.

You will be endowed with an in-depth knowledge base of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively to successfully contribute towards the challenges organisation’s face in the global economy and society.

The only difference between the 9 month and 12 month courses is that the 12 month course includes a dissertation or business project. By contrast, students on the 9 month course take additional taught modules to make up these learning credits. Both programmes have exactly the same entry requirements and result in exactly the same award.

Modules

• Advanced Marketing Seminars
• Marketing Analysis and Research
• Marketing Strategy
• Integrated Marketing Communications
• Understanding Consumer Behaviour

A mid 2:2 degree (55%+) with honours in any discipline from a recognised university. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. 

Entry requirements for international students

English language requirements

• IELTS

At least 7.0 overall and no less than 6.0 in any other section.

• TOEFL

At least 100 with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking.

2022/23 entry

UK fees per year:
£15,000 full-time

International fees per year:
£24,000 full-time

Our Masters programmes are designed to prepare you for a successful career in a variety of marketing roles, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits.

An MSc in Marketing will enable you to develop the marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.