Universities United Kingdom University of Exeter Courses MSc Digital Marketing

MSc Digital Marketing
at University of Exeter

Exeter, United Kingdom

Tuition Fee £ 30,700
Country Rank#16
Duration9 Months
Score IELTS: 6.5 TOEFL: 90

Program Overview

Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovation
Better understand the unique opportunities and challenges presented by the modern digital marketing environment, building an in-depth knowledge of current marketing principles and tactical analysis
Designed with input from digital marketing professionals to ensure the course provides a great range of skills and a breadth of understanding across the digital marketing mix - including marketing analytics, campaign planning and reporting, and digital innovation
Hear from external speakers and gain relevant input from industry, incorporating current and innovative trends in Digital Marketing
Develop the competencies needed for an exciting career in the global digital industry, which will prepare you for a variety of roles across numerous sectors related to marketing communications and public consumption, wherever in the world you wish to launch your career

Course Content
This course will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty.

Throughout the course, you will build an in-depth knowledge of current marketing principles as well as tactical analysis skills. This grounding will allow you to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. This foundation will enable you to better identify and deploy innovative tools and channels to support your organisational goals. Our modules have been specifically designed to offer a more applied, analytical and contemporary focus than you may have previously experienced, and will cover many of the emerging themes and skills that are rarely part of general marketing courses: such as virtual reality, data visualisation or campaign testing.

Please use the drop-down menus below to learn more about the content for the 9 and 12 month courses.

Compulsory modules
- Contemporary Digital Marketing Themes
- Digital Business Models
- Applied Digital Marketing Analytics
- Content Creation and Communication
- Consumer Behaviour in the Digital Environment
- Digital Marketing Planning
Entry Requirement
For direct entry onto our Masters programmes you will be required to hold a relevant Bachelors degree with a grade equivalent to a UK Second-class honours (2:1 or 2:2).

Fees & Scholarships

International Tuition Fees:

£30700 per year

Career Prospect

This course provides the experience, knowledge and enthusiasm that will help you to secure your immediate career goals. You'll graduate with a detailed, hands-on knowledge of essential tools such as Google Analytics, Facebook Insights and online market research platforms. You’ll also have a strong appreciation of emerging and increasingly important areas such as privacy, augmented reality and the so-called Metaverse - putting you one step ahead of other recent graduates. Some of the strategic and planning principles you will study will also be relevant to your longer-term career ambitions.

Cost Of Studying At University of Exeter

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Digital Marketing at University of Exeter