MSc Digital Marketing

at University of Exeter

This course will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty.
 

Throughout the course, you will build an in-depth knowledge of current marketing principles as well as tactical analysis skills. This grounding will allow you to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. This foundation will enable you to better identify and deploy innovative tools and channels to support your organisational goals. Our modules have been specifically designed to offer a more applied, analytical and contemporary focus than you may have previously experienced, and will cover many of the emerging themes and skills that are rarely part of general marketing courses: such as virtual reality, data visualisation or campaign testing.
 

Please use the drop-down menus below to learn more about the content for the 9 and 12 month courses.

Compulsory modules

• Contemporary Digital Marketing Themes
• Digital Business Models
• Applied Digital Marketing Analytics
• Content Creation and Communication
• Consumer Behaviour in the Digital Environment
• Digital Marketing Planning

A mid 2:2 degree (55%+) with honours in any discipline from a recognised university. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. 

English Language Requirements
 

• IELTS

  Overall score 6.5. No less than 6.0 in any section.
   

• TOEFL

  Overall score 90 with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking.

UK fees per year:
£15,000 full-time
 

International fees per year:
£24,000 full-time

This course provides the experience, knowledge and enthusiasm that will help you to secure your immediate career goals. You'll graduate with a detailed, hands-on knowledge of essential tools such as Google Analytics, Facebook Insights and online market research platforms. You’ll also have a strong appreciation of emerging and increasingly important areas such as privacy, augmented reality and the so-called Metaverse - putting you one step ahead of other recent graduates. Some of the strategic and planning principles you will study will also be relevant to your longer-term career ambitions.