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Universities United Kingdom Sheffield Hallam University Courses MSc Strategic Events Marketing

MSc Strategic Events Marketing
at Sheffield Hallam University

Sheffield, United Kingdom

Tuition Fee £ 16,385
Country Rank-
Duration12 Months
Score IELTS: 6

Program Overview

Examine different approaches to successful event marketing.
Consider the growing use of events as a marketing approach.
Learn how to create events that provide great experiences.
Apply your learning and create a real marketing event.
Be inspired by award winning international event agency TRO.

On this course, you'll focus on the marketing of events, as well as on experiential marketing — the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector.

Course Content

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.


Module	Credits
Business And Management Strategy	30
Dissertation	45
Live Event	15
Research Methods	15
Strategic Event Creation	30
Strategic Event Marketing	30
Work Related Learning	15

Entry Requirement
Normally an honours degree or recognised equivalent qualification. We will consider enquiries from those who have substantial management or subject experience but do not have the normal entry requirements. We may invite these potential students for an interview to discuss their particular background, experience and qualifications.

If English is not the first language they will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent (non-work experience students)

If English is not the first language they will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent (work experience students).

If the applicant's English language skill is currently below the required level we will consider a Sheffield Hallam University Pre-sessional English course which will enable them to achieve an equivalent English score.

Applicants may be admitted with no formal qualifications but with substantial industrial experience at a senior level and some evidence, from references, performances on training courses or further education qualifications that he/she should be capable of gaining a postgraduate qualification.
Fees & Scholarships
Our tuition fee for UK students starting full-time study in 2023/24 is £9,910 for the course without work experience placement or £11,410 with work experience placement.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees.

Our tuition fee for International/EU students starting full-time study in 2023/24 is £16,385 for the course without work experience placement or £17,885 with work experience placement.
Career Prospect
This course prepares you for a career in
- PR and marketing
- marketing campaign management
- experiential marketing agencies
- government organisations
- non-government organisations
- international associations
- conference and event departments and organisers
- event venues
- international leisure resorts
- potential career opportunities in agencies specialising in events and conference business analysis
- further studies or academia

Cost Of Studying At Sheffield Hallam University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Strategic Events Marketing at Sheffield Hallam University