BA (Honours) Marketing with Psychology

at Sheffield Hallam University

Modules
 

• Marketing Organisations And Society
• Marketing Research And Employability
• Positive Psychology
• Principles Of Marketing
• Exam
• Social Psychology
• Advertising, Promotion And Creativity
• Foreign Language
• Marketing Metrics
• Sales And Business Skills
• Strategic Approaches To Marketing Management
• Work Based Project: Learning In The Workplace
• Foreign Language
• Integrated Marketing Communications
• Service And Retail Marketing
• Go-To-Market In The Digital Environment
• Organisational Psychology
• Strategic Brand Management
• Exam
• The Psychology Of Consumption
• The Social Psychology Of Digital Media
• Communication Concepts For Marketers
• Foreign Language
• Relationship Marketing Management

Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following:
 

• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications. Accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.
• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
   

Students whose first language is not English will need to demonstrate the entry requirements of the course to which they apply as well as meet the English competence requirements of an overall IELTS score of 6.0 (with a minimum of 5.5 in each of the four skills); or equivalent.

Tuition fee for International/EU students £15,860 per year.

This course prepares you for a career in
 

• marketing management
• brand management
• customer insight
• consumer psychology
• marketing research
• communications — either on client or agency side
• creative team leadership
• executive market research
• brand management