BA (Honours) Marketing with Public Relations

at Sheffield Hallam University

Modules
 

• Introduction To Pr
• Market And Digital Analysis
• Marketing Research And Employability
• Pr And Persuasion
• Principles Of Marketing
• Foreign Language
• Marketing Organisations And Society
• Global Communications Strategy And Critique
• Marketing Metrics
• Reputations, Issues And Crisis Management
• Sales And Business Skills
• Strategic Approaches To Marketing Management
• Foreign Language
• Integrated Marketing Communications
• Service And Retail Marketing
• Contemporary And Professional Issues In Public Relations
• Go-To-Market In The Digital Environment
• Marketing In A Global Context
• Pr Specialisms
• Strategic Brand Management
• Communication Concepts For Marketers
• Foreign Language
• Relationship Marketing Management

UCAS points
 

• 112
   

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. You also must have an A level in French or an AS level at grade C in French. For example:
 

• BBC at A Level including an A level in French

• A combination of qualifications, which may include AS levels, EPQ and general studies, with an A Level in French or AS level grade C in French
   

GCSE
 

• English language or literature at grade C or 4

• Maths at grade D or 3
   

Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

Tuition fee for International/EU students £15,860 per year.

This course prepares you for a career in
 

• marketing
• digital marketing
• public relations
• corporate communication
• digital communications
• marketing communications
• content management and creation
• event management
• promotional management
• creative team leadership
• copywriting