BA (Honours) Digital Marketing

at Sheffield Hallam University

Modules
 

• Introduction To The Digital Environment
• Market And Digital Analysis
• Marketing Organisations And Society
• Marketing Research And Employability
• Principles Of Marketing
• Exam
• Advertising, Promotion And Creativity
• Foreign Language
• Digital Technologies
• Marketing Metrics
• Mobile And Social Media
• Sales And Business Skills
• Strategic Approaches To Marketing Management
• Customer Psychology And Culture
• Foreign Language
• Service And Retail Marketing
• Go-To-Market In The Digital Environment
• Marketing Innovation And Creativity
• Strategic Brand Management
• Exam
• Strategic Communications In The Digital World
• The Social Psychology Of Digital Media
• Communication Concepts For Marketers
• Foreign Language
• Relationship Marketing Management

UCAS points
 

• 112
   

This must include at least 48 points from 2 A Levels or equivalent BTEC qualifications. For example:
 

• BBC at A Level

• DMM in BTEC Extended Diploma.

• A combination of qualifications, which may include AS levels, EPQ and general studies
   

GCSE
 

• English Language at grade C or 4

• Maths at grade D or 4
   

Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

Tuition fee for International/EU students £15,860 per year.

This course prepares you for a career in
 

• digital marketing
• communications
• digital communications
• agency (digital)
   

As a graduate of this course you can expect a career in any area of marketing, but with a sound and in-depth understanding of the digital world.