Universities United Kingdom Richmond, The American University in London Courses MA Luxury Brand Management

MA Luxury Brand Management

Richmond, The American University in London

London, United Kingdom

Tuition Fee £ 21,000
Country Rank-
Duration18 Months
Score IELTS: 6

Program Overview

Our MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

Not only that but you will also gain two degrees, one from the UK and one from the US, opening up career doors on both sides of the Atlantic and internationally.

Real time insights of industry experts bring theory to life, with the help of Condé Nast College of Fashion & Design. Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London. Anna Wintour, Stella McCartney and Victoria Beckham are just some of the international fashion and celebrity icons who have taken part in the speaker programme.

The partnership with Condé Nast College also provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ, with access to the Vogue archive and a tour of Vogue House.

Our MA Luxury Brand Management students also have the exciting opportunity to join the Condé Nast College of Fashion and Design annual trip to New York and Paris and receive an invitation to go to London Fashion Week as well as guest membership at L’Escargot, a private members’ club in Soho.

Course Content
This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.

As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.

An opportunity to apply theory into practice is also provided through your selected dissertation or research project where you will get the full support of your personal tutor.

Fall Semester
- Contemporary Perspectives in Luxury Business
- Strategic Brand Management
- Consumer Culture Theory and Insight
Spring Semester
- Advertising, Public Relations, and Sponsorship
- Emerging and Future Industry Trends
plus ONE elective
- Luxury Product and Service Design
- Management and Negotiation
- Entrepreneurship and Innovation Management
- Marketing in a Digital World
- Marketing Ethics and Sustainable Business
- Celebrities, Marketing and the Media
- Fashion, Luxury Brands and the Media
Summer Semester

plus EITHER
- Internship with Professional Research Project
OR
- Extended Professional Research Project
Entry Requirement
At Richmond our postgraduate degree programmes, which are based on the US educational approach, are available as 1 year (full-time) or two year (part-time) options with some programmes offering even more flexibility.

The entry requirements for all postgraduate programmes at Richmond are the same, regardless of your chosen study option, excluding our International Business (MSc) programme

Academic Entry Requirements
- UK first Degree minimum second class honours (2.2)
- US Degree with a minimum CGPA of between 2.5 and 3.0
- or international equivalent
- Academic Interview
*All other equivalent eligible transfer credits will be determined by Admissions.
Fees & Scholarships
TUITION FEES UK – £21,000 / EU, US & INTERNATIONAL – £21,000
Career Prospect
Luxury brands management, retail and fashion management, hospitality and F&B

Cost Of Studying At Richmond, The American University in London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility