Mass Communication with Business BA Hons

at Northumbria University

The BA (Hons) Mass Communication program at Northumbria University offers a unique pathway degree, allowing students to customise their academic journey in alignment with their career aspirations. The comprehensive curriculum spans media and cultural theory, media organisations, technological innovations, and consumer behaviour, ensuring a thorough understanding of mass communications. The course structure integrates core and optional modules across four years, culminating in specialised Business modules and a dissertation focusing on Mass Communications with Business in the final year. Assessment methods including essays, presentations, exams, and blogs foster versatile thinking skills. With opportunities for international study and work placements, students are primed for success in the dynamic field of mass communication.

Important Dates

Prospective students eager to immerse themselves in the dynamic realm of Mass Communication with Business at Northumbria University must heed the registration deadlines for the 2024 admissions cycle. Applications for May 2024 registration must be submitted by 29th March 2024, while the deadline for September 2024 registration is set for 30th June 2024. For those aiming to commence their studies in January 2025, application materials must be received by 15th November 2024. This innovative program offers a fusion of mass communication and business modules, providing students with a comprehensive understanding of media dynamics and business strategies, preparing them for diverse career opportunities.

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year one

MI4019 -Personal and Professional Practice (Core,20 Credits)
MP4015 -Approaches to Media and Culture (Core,40 Credits)
MP4016 -Writing for Digital (Core,20 Credits)
MP4017 -Key Debates in Media History (Core,20 Credits)
MP4018 -Media and Morality (Core,20 Credits)
YA5001 -Academic Language Skills for Arts (Core – for International and EU students only,0 Credits)

Year two

• MP5017 -Media Cultures (Core,20 Credits)
• MP5019 -Researching Audiences (Core,20 Credits)
• MP5021 -Media Methodologies (Core,20 Credits)
• MP5022 -Cultural Identities on Screen (Core,20 Credits)
• MP5023 -Media Industries (Core,20 Credits)
• MP5024 -Media Events (Core,20 Credits)
• YA5001 -Academic Language Skills for Arts (Core – for International and EU students only,0 Credits)

Year three

• AD5001 -Arts Work Placement Year (Optional,120 Credits)
• AD5002 -Arts Study Abroad Year (Optional,120 Credits)
• AT5004 -Year in International Business (This is made up of modules studied in Newcastle (Semester 1) & Amsterdam (Semester 2) (Optional,120 Credits)
• AT5007 -Year in International Multidisciplinary Innovation (4 modules studied in Amsterdam (Semester 1) & Newcastle (Semester 2) (Optional,120 Credits)

Year four

• HR9691 -Fostering Sustainable Futures (Core,20 Credits)
• MK9617 -Buyer Behaviour and Integrated Marketing Communications (Core,20 Credits)
• MP6006 -Media Dissertation (Core,40 Credits)
• MP6021 -Mass Communication Case Study (Optional,20 Credits)
• MP6029 -Cinema and Society (Optional,20 Credits)
• MP6038 -Digital Media and Society (Core,20 Credits)
• YA5001 -Academic Language Skills for Arts (Core – for International and EU students only,0 Credits)

• Applicants for the Mass Communication with Business BA Hons program at Northumbria University are required to meet specific entry criteria.
• Standard entry necessitates 120 UCAS Tariff points from acceptable Level 3 qualifications, with no subject-specific requirements.
• Additionally, applicants must have GCSEs in Maths and English Language at grade 4/C or equivalent. International students must meet English language proficiency standards.

The Mass Communication with Business BA Hons program at Northumbria University charges £16,500 per year for international students. Additional expenses, including accommodation (averaging £4,500 to £6,000 per year) and transport (around £400 to £600 per year), should be factored in. Financing options such as scholarships and part-time work are available

Graduates of the Mass Communication with Business BA Hons program at Northumbria University have promising career prospects, with a remarkable 95% employment rate within 6 months of graduation. This statistic reflects the program's efficacy in preparing students for successful entry into the workforce or further education opportunities.