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Universities United Kingdom Northumbria University Courses Marketing MSc with advanced practice

Marketing MSc with advanced practice
at Northumbria University

Newcastle, United Kingdom

Tuition Fee £ 19,500
Country Rank#43
Duration24 Months
Score IELTS: 6.5

Program Overview

Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues – how much budget should really go into content? Can big data turn marketing into a science? How have newcomers like Lidl and Aldi shaken up the UK retail sector? This Master's course will allow you to pursue your interests and specialise in an area of your choice.

You will develop a sophisticated understanding of the central role that marketing plays in current business strategy. Whether you have an undergraduate business background or not, this specialist master's will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace.

Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting and reflects the international reputation of our research as well as the passion of our teaching staff. You will be part of a vibrant business community, where you will be encouraged to engage with staff research throughout your course.

You will also benefit from access to our valuable network of external partners and contacts.

In the second semester of year 2 of this programme you will choose to complete a master’s Study Abroad module. We have an extensive network of high ranking academic institutions for you to choose from to complete the Study Abroad module.

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading professional bodies in the marketing field. The accreditation provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Course Content
You will learn through a stimulating mix of lectures, seminars and workshops based around real life business case studies, enhanced by a team-building residential event early in the programme and an intensive team-based business simulation event later on.

The MSc Marketing course at the Newcastle Business School is a one-of-a-kind specialist programme that allows you to tailor your studies to meet specific learning and career goals. Your learning experience provides you with a sophisticated understanding of marketing theory and practice, allowing you to bridge the gap between academic theory and its application.

To complement your core modules, you will have the chance to select two specialist modules in semester two. The option modules will cover issues such as branding, consumer consumption and global marketing.

For your final project you will have the choice of either an individual dissertation on a marketing subject of your choice (working alongside a marketing academic), or to work in our Business Clinic on a team-based consultancy project, where you will work with a real client to find solutions to real-life business problems.

Modules

We are currently reviewing modules which provide opportunities to work with industry to gain real experience. Modules will be updated in due course.

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year one
- BM9718 -Research Methods and Analytics for Business Practice (Core,20 Credits)
- GA7000 -Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only,0 Credits)
- HR9737 -Leadership and Management Development (Core,20 Credits)
- MK9705 -Strategic Marketing for Sustainable Competitive Advantage (Core,20 Credits)
- MK9706 -Marketing Research and Analytics (Core,20 Credits)
- MK9707 -Branding (Optional,20 Credits)
- MK9708 -Contemporary Issues in Consumer Behaviour (Optional,20 Credits)
- MK9709 -Global Consumers and Marketplaces (Optional,20 Credits)
Year two
- NX0470 -Applied Management Work Investigation (Optional,60 Credits)
- NX0478 -Masters' Study Abroad (Optional,60 Credits)
- NX0479 -Business Clinic PG Group Consultancy Project (Optional,60 Credits)
- NX0480 -The Newcastle Business School Masters Dissertation (Optional,60 Credits)
- NX9734 -Masters' Management Enquiry (Optional,60 Credits)
Entry Requirement
Entry Requirements 2022/23

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages.

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
Fees & Scholarships
Fees and Funding 2022/23 Entry

Full UK Fee: £13,206

Full EU Fee: £19,500

Full International Fee: £19,500
Career Prospect
On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway.

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.

A Masters course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience - either in the workplace via an internship or from another cultural perspective via study abroad.

Cost Of Studying At Northumbria University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing MSc with advanced practice at Northumbria University