MSc Digital Marketing (with Advanced Practice) Featured Image

Universities United Kingdom Liverpool John Moores University Courses MSc Digital Marketing (with Advanced Practice)

MSc Digital Marketing (with Advanced Practice)
at Liverpool John Moores University

Liverpool, United Kingdom

Tuition Fee £ 16,100
Country Rank-
Duration12 Months
Score IELTS: 6

Program Overview

This Advanced Practice course will provide you with the knowledge and skills to reach digital audiences, whilst also enabling you to gain practical experience.

Learn from staff with strong links to professional bodies
Undertake a group consultancy project
Benefit from course content which is of a professional standard relevant to potential marketeers
Study in a dynamic business school, located in the city of Liverpool

Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.

As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers.

The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to produce cutting-edge creative strategies and develop, manage and lead a digital marketing campaign.

It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

In the first year you will complete the taught (classroom) components of the course. During the second year of the course, you and your fellow students will undertake a semester-long group consultancy project. This allows you to apply the theoretical knowledge gained in your previous year to a project brief provided by a business.

Course Content
Core modules
- Experiential Marketing in the Digital Era
- Digital Marketing Communications
- Data Analysis and Application
- Digital Marketing Strategy and Planning
- Digital Consumer Psychology
- Research Methods for Digital Marketing
- Research Project
- Digital Industry Clinic
- Advanced Business Practice
Entry Requirement
You will need:
- a good second class honours degree in any relevant discipline
Additional Information
- IDM and CAM qualifications will be considered alongside relevant industry experience
- Exceptionally, the requirements of a second class honours degree may be waived where applicants have a minimum of five years' experience working in a marketing-related area
- IELTS 6.0 (minimum 5.5 in each component)
- Pearson PTE Academic 64 (minimum 59 in each component for UKVI purposes)
- RPL is accepted on this programme
- International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details
- International students entering on a Student visa cannot study part-time
Fees & Scholarships
Tuition fees
- Home (full-time, per year):£7,950
- International (full-time, per year):£16,100
Career Prospect
LJMU has an excellent employability record with 96% (Graduate Outcomes, 2018/19) of our postgraduates in work or further study 15 months after graduation. Our applied learning techniques and strong industry connections ensure our students are fully prepared for the workplace on graduation and understand how to apply their knowledge in a real world context.

The programme offers opportunities to gain professional certification awards and will prepare you for roles in digital agencies, large companies and SMEs or for self-employment. Many of our graduates have secured exciting positions in the field of digital marketing following graduation. Some have even secured employment before they graduated or started up their own digital agency.

As a digital marketing graduate you will be equipped for roles such as: Analytics Manager, CRM and Email Marketing Manager, Digital Agency Account Manager, Content Creator, Digital Marketing Manager, Web Manager, eCommerce Manager, Pay per Click Manager, Search Engine Optimisation (SEO) Manager, Social Media Manager, and a host of other roles.

Cost Of Studying At Liverpool John Moores University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Digital Marketing (with Advanced Practice) at Liverpool John Moores University