BA Hons Business Management And Marketing

at Liverpool Hope University

• The programme covers foundational business modules like accounting, economics, operations management, and organisational behaviour.
•  Core marketing modules include consumer behaviour, marketing research, digital marketing, branding, and marketing communications. 
• Students learn to analyse market trends, develop marketing plans, and implement marketing strategies across different platforms. 
• The curriculum integrates real-world case studies and live industry projects to provide practical exposure. 
• Opportunities for work placements and internships allow students to gain hands-on experience in marketing roles.

Course Modules

• Introduction to Business Management

• Principles of Marketing
• Skills & Employability
• The Internal and External Environment
• Microeconomics
• Organisational Structure and the nature of work
• Management Information systems
• Consumer Behaviour

Important Dates

Every September, the programme begins, and it's recommended that future students stay updated by checking the university's website for the latest application details. While students can apply through UCAS, it's smart to have all your paperwork ready well before the deadline to avoid any last-minute stress.

• Attaining grades ranging from 75 to 85 per cent in all subjects during Standard XII. 
• Obtaining a diploma accredited by a State Board of Technical Education.

The annual tuition fee for the BA Hons Business Management And Marketing is between £14,500/yr to £15,500/yr. Students are advised to stay informed about any changes in programme fees by frequently checking the university website. These fees can change annually, influenced by factors like the student's residency status and whether they're enrolled full-time or part-time. The website provides the most recent fee updates, along with details regarding any extra expenses students may have to anticipate.

Graduates can pursue a wide array of marketing and business roles across different sectors like consumer goods, retail, advertising, digital marketing agencies, consulting firms, and more. Common job profiles include marketing executive, brand manager, market research analyst, digital marketing specialist, and marketing consultant. Many graduates also opt for further specialised studies like an MBA or a master's in marketing to enhance their career opportunities.