MSc Marketing

at Keele University

SEMESTER 1

Core modules

• Understanding Consumer Behaviour 
• Contemporary Marketing Research  
• Marketing Management in the Digital Age  
   

SEMESTER 2

Core modules

• Introduction to Research
• Strategic Marketing in a Global Context  
• International Marketing Communications
• Creativity and Personal Development
   

SEMESTER 3 
 

Core modules

• Research methods

ACADEMIC ENTRY REQUIREMENTS

This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.
 

ENGLISH LANGUAGE ENTRY REQUIREMENT FOR INTERNATIONAL STUDENTS

IELTS 6.5 with a minimum of 5.5 in each component. 

International - Full time £18,900 per year
 

This programme is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.

Marketing graduates can be found in a wide variety of roles, working for bespoke marketing and creative agencies or within a wide range of organisations in the private, public and non-for-profit sectors. Past graduates on similar courses have secured positions in a range of industries, including digital marketing agencies, media, retail and financial services.

On completion, you’ll be ideally placed to pursue further postgraduate studies at MPhil or PhD level.

Examples of the roles you might progress to during the course of your career include:

• Advertising manager 
• Brand manager 
• Content designer 
• Creative director 
• Data and analytics manager 
• Market analyst/researcher 
• Marketing manager/consultant 
• Social Media Manager