Program structure
|
Module title
|
Credits
|
|
Innovation Case Studies
|
15 credits
|
|
Project Management
|
30 credits
|
|
Digital Research Methods
|
15 credits
|
|
Innovation Theory
|
15 credits
|
|
Design Thinking
|
15 Credits
|
In addition to these modules, you'll also partake in a compulsory Research Project:
Research Project (60 credits)
You'll undertake an independent piece of research or a large-scale multimedia website and/or mobile application addressing a specific innovation gap or entrepreneurial opportunity related to digital entrepreneurship. The research dissertation should be no longer than 10,000 words. If you choose to develop a multimedia application you must provide an accompanying 3,000 word critical analysis essay reflecting on the production process. You'll be allocated to an appropriate supervisor.
Option modules
Students on the MSc Management of Innovation programme can choose 30 credits of options. This offers opportunities for students to focus on specific aspects of management and innovation that fit with individual student interests from developing innovative ventures to product development and progressive and contemporary forms of managing and motivating human capital.
|
Module title
|
Credits
|
|
Consumer Behaviour
|
15 credits
|
|
Entrepreneurial Modelling
|
30 credits
|
|
Organisational Behaviour and Health
|
15 credits
|
|
Leadership and Talent Management
|
15 credits
|
|
Training, Coaching and Counselling
|
15 credits
|
|
Psychology of Marketing and Advertising
|
15 credits
|
|
Research Design and Applied Statistics
|
15 credits
|
|
Assessment and Selection
|
15 credits
|
|
Technological Innovation & Market Creation
|
15 credits
|
|
Digital Marketing and Branding
|
15 Credits
|
|
Marketing Analytics
|
15 credits
|
|
Creating Customer Experiences
|
15 Credits
|
