Universities United Kingdom Goldsmiths University of London Courses MSc Consumer Behaviour

MSc Consumer Behaviour
at Goldsmiths University of London

London, United Kingdom

Tuition Fee £ 20,250
Country Rank-
Duration12 Months
Score IELTS: 6.5

Program Overview

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

the psychological and cultural processes underlying consumer behaviour
the psychology of consumer preferences and choices
psychological theories of attitude change, persuasion, and influence
the psychology and strategy of branding
how to create and sustain customer experience
behavioural economics (including the psychology of pricing)
the psychological impact of various types of media and advertising

Course Content

Program structure

Module title	Credits
Consumer Behaviour	15 credits
Psychology of Marketing and Advertising	15 credits
Research Design and Applied Statistics	15 credits
Marketing Strategy	15 credits
Creating Customer Experiences	15 Credits
Consumer Culture	15 credits
Research Project/Dissertation	60 credits

Option modules

You can also choose up to 30 credits of option modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Module title	Credits
Assessment and Selection	15 credits
Organisational Behaviour and Health	15 credits
Training and Development	15 credits
Training, Coaching and Counselling	15 credits
Leadership and Talent Management	15 credits
Innovation Theory	15 credits
Design Thinking	15 Credits
Project Management	30 credits
Innovation Case Studies	15 credits
Technological Innovation & Market Creation	15 credits
Digital Marketing and Branding	15 Credits
Marketing Analytics	15 credits

Entry Requirement
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.
Fees & Scholarships
Annual tuition fees

These are the fees for students starting their programme in the 2022/2023 academic year.
- Home - full-time: £14290
- International - full-time: £20250
Career Prospect
Career Opportunity

Possible careers for graduates of the programme include:
- Consumer insight
- Market research
- Consumer research
- Marketing
- Media
- Communications
- Advertising
- Consumer research
- Entrepreneurship
- Public relations

Cost Of Studying At Goldsmiths University of London

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

MSc Consumer Behaviour at Goldsmiths University of London