MA Promotional Media: Public Relations, Advertising and Marketing

at Goldsmiths University of London

Throughout the compulsory components of the degree, you'll examine the many ways that public relations, advertising, marketing and emerging promotional specialisms are represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your academic judgment. 

Goldsmiths prides itself on its innovative and critical approaches, and you will be encouraged to immerse yourself in its wider intellectual environment to deepen your understanding of the cultural infrastructure surrounding PR, Advertising, Marketing and other promotional work.

Compulsory modules

Module title    

• Promotional Media I: Changing Fields & Contexts    
• Promotional Media II: Campaign Skills & Techniques  
• You will also complete a 12,000-word dissertation (60 credits).

Option modules
In addition to the compulsory modules and the dissertation, you will also choose 60 credits worth of optional modules from across different departments.

Choices made by current MA Promotional Media students include: 

• Campaign Skills; Consumer Behaviour; Critical Social Media Practices; Design Methods and Processes; Digital Culture; Film Producing Fundamentals; Internet Governance and its Critics; Journalism in Context; Marketing Strategy; Media Law and Ethics; Media Ritual and Contemporary Public Cultures; Music as Communication and Creative Practice; Online News Reporting; Media Systems, Media Ecologies and Turbulence; Promotional Culture; Social Media in Everyday Life; Software Studies; Structure of Political Communication; and Understanding the UK Media Industries.

• An undergraduate degree of at least second-class standard in a relevant/related subject

International Tuition Fees:

£22000 per year

Our students acquire general transferable skills, including critical thinking, pattern recognition, research skills, and career management. 

Specific transferable skills for the promotional industries include: message framing; storytelling and narrative construction; segmentation, measurement and evaluation; professional ethics and regulatory standards. 

MA Promotional Media graduates work across disciplines and countries in wide-ranging roles, including: account executives, content marketers, corporate communicators, digital copywriters, event managers, government communicators, product managers, media buyers, media planners, marketing officers, programmatic advertising executives, SEO analysts, social media community managers, sponsorship coordinators and UI/UX copywriters.