BA(Hons) Marketing

at De Montfort University

Modules
 

• Fundamentals of Organisations and Markets in a Global Context 
• Principles of Marketing 
• Decision Making for Marketing
• Marketing in Action: Social, Environmental and Digital Impact
• Brand Management  
• Customer Insight: Consumer Behaviour and Research 
• Integrated Marketing Communications 
• Contemporary Issues in Marketing  

• Five GCSEs at grade 4 or above including English and Maths
• A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g. BTEC)
• BTEC National Diploma - Distinction/Distinction/Merit
• BTEC Extended Diploma - Distinction/Distinction/Merit
• Pass in the QAA accredited Access to HE overall 112 UCAS tariff  with at least 30 L3 credits at Merit.
• English and Maths GCSE required as separate qualification. Equivalency not accepted within the Access qualification. We will normally require students to have had a break from full-time education before undertaking the Access course. 
• International Baccalaureate: 26+ points.

The cost of studying at De Montfort University varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen. 

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay £15,750 annually, to study in De Montfort University.

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Senior Optimization Strategist at Verizon Media, Junior Digital Executive at Total Media, and Account Executive at We Launch