BA(Hons) Business and Marketing

at De Montfort University

• Gain a solid understanding of fundamental business principles, including economics, finance, management, and organisational behaviour. Explore key concepts such as business strategy, operations management, and business ethics to develop a strong foundation for your career in business and marketing.
• Dive into the world of marketing and consumer behaviour. Learn about market research methodologies, branding strategies, digital marketing techniques, and advertising principles. 
• Understand how to analyse consumer trends and preferences to develop effective marketing campaigns that drive business growth.

Modules 

• Foundations of Global Business in the Digital Age
• Marketing: Theory and Practice
• Essential Business Intelligence and Financial Decision Making 
• Entrepreneurship and Business Ventures
• Contemporary Issues in Strategic Marketing

Important Dates 

The programme typically starts in September and January, with students generally applying about 5-6 months in advance. Seeking guidance from counsellors is recommended to ensure timely submission of applications.

• Applicants must achieve a minimum average of 65% in their four highest-scoring subjects (excluding Hindi) in Standard 12. 
• Essential subjects include English (Language or Literature) and Mathematics.
• IELTS: 6, with a minimum of 5.5 in each subscore.

The BA(Hons) Business and Marketing fees are between £15,750/Yr.  By delving into the detailed fee structures outlined on the university's website and evaluating the various financing avenues available, you can make well-informed choices regarding the path of your professional journey.

Engaging in a paid placement year during this course provides a valuable opportunity to apply the skills acquired throughout your degree in a real-world context. This hands-on experience offers invaluable insights into the professional world, enhancing your knowledge and preparing you for your chosen career path.