Sport Management MSc

The educational aims of the course are to introduce students to a range of concepts and theories that should enable them to critically analyse sport organisations, contexts and functions.

This course seeks to develop your analytical and decision-making skills and your ability to apply knowledge and understanding of sport management to complex or difficult issues, both systematically and creatively, to improve business and management practice, including within an international context.

Sport industry-specific modules aim to help you develop a sound understanding of the sport business in order for you to be able to make a significant contribution to your employer. Alongside sport industry-specific content, you’ll also have the opportunity to develop management and leadership skills through the study of a module accredited by the Chartered Management Institute in your final semester. Please see the Accreditation and Professional Recognition section for further details.

While studying the course, you will be supported by expert staff with experience of the sport sector, as well as having the opportunity to attend guest lectures given by industry professionals (subject to availability), and study in an internationally diverse environment.

Overview

All modules draw on the latest developments in disciplinary knowledge, covering topics such as finance, the management of people and the legal environment as they relate to the sports industry. All modules are mandatory, and the semester breakdown below is subject to change.

In your final semester, you will also have the opportunity to study a module developed in partnership with the Chartered Management Institute (CMI), Global Professional Development – Consultancy which can lead to a professional qualification upon successful completion. Please see the Accreditation and Professional Recognition section for further details. Also in your final semester you will work towards a final project through the Project module, which could see you undertake an internship* in a host company.
 

Modules
 

Semester 1

• Sport Marketing and Sponsorship

• Managing People in Sport

• Sport Legal Environment

• Sport Governance and Strategic Management

Semester 2

• Sport Finance and Business Analytics

• Sport Facilties Operations Management

• Sport Development and Policy

• Managing Sport Events

Semester 3

• Project

• Global Professional Development - Consultancy
   

  The professional experience opportunity enables you the opportunity to apply for optional professional experience in semester 1, which, upon successfully securing a opportunity, will extend the duration of your Masters to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability upon successful graduation.
   

  Regardless of securing any professional experience, all taught modules are mandatory. Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.
   

  Semester 1

• Sport Marketing and Sponsorship

• Managing People in Sport

• Sport Legal Environment

• Sport Governance and Strategic Management
  
  Semester 2
   

• Sport Finance and Business Analytics

• Sport Facilities Operations Management

• Sport Development and Policy

• Managing Sport Events
  
  Semester 3
   

• Professional Experience (Part One)
  
  Semester 4
   

• Professional Experience (Part Two)
  
  Semester 5
   

• Professional Experience (Part Three)
  
  Semester 6
   

• Global Professional Development - Consultancy

• Project

• The course is subject to the general University admission procedures and access policies.
• Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
• Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
• Careful monitoring of applications to ensure that successful applicants are suited to the course takes place. Where necessary, applicants are interviewed, especially those that do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise may be administered to establish suitability.
   

English Language Requirements.

This course requires IELTS of 6.5 overall, with no component lower than 5.5. 

International Fees
£18,250 | £22,250 (with prof. experience) (per year)
 

International Pathways 2022 Scholarship
You could enjoy a £3,000 reduction in tuition fees.
Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.

We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.
 

The scholarship application deadline is:
September 2022 intake: 31 July 2022

Our MSc Sport Management course has a strong focus on employability through corporate engagement.

As well as the availability of an internship* in the regular course as part of the Project module and the option to extend the course with professional experience (please see the Professional experience section in the Overview section on this page for further details) , employability is supported by practical and applied activities such as industry visits, guest speakers and the use of innovative assessments that put a strong emphasis on employability and industry engagement (all are subject to availability, competitive application, meeting any applicable visa requirements and additional costs may apply).

For example, you will have the opportunity to be involved in a variety of simulation games to apply your knowledge into practice such as a crisis management simulation, a management simulation of a facility and a negotiation simulation. You will also have the opportunity to write a grant bid for a real organisation or prepare a bid video to host a sporting event. There are also various opportunities for you to engage in team work simulations and volunteering activities throughout the course.

Our graduates should be adaptable and reflexive sport managers, capable of filling future senior management positions within the sector. This management focus is also supported by the study of the Chartered Management Institute accredited module Global Professional Development – Consultancy, which, upon successful completion, could give you the skills needed for your future career (please see the Accreditation and Professional Recognition section for further details).

*Please note that we are unable to guarantee any international field trips/job fair opportunities and overseas opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.