Media Management MA

Coventry University

Program Overview

Want to learn about the rapidly changing media world and develop a role where you can contribute and influence the industry? Then this exciting course may be for you.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks. 

  • You will have the option to apply for a ‘professional experience’ opportunity2, designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.
  • This course develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.
  • Upon graduation, you could take up roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.

CoventryUnited Kingdom

  Course Duration

12 Months

  Tuition Fee

£ 16,950


IELTS: 6.5

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Why you should study this course

  • Solid track record of graduate outcomes – 84% of graduates from our media cluster were in work or further study after 15 months (Graduate Outcomes Survey for 2020 leavers).

  • Forward looking with opportunities to be entrepreneurial, this course will enable you to contribute to shaping global contemporary discourse on Media Management.

  • The curriculum embraces business management, marketing, media strategy, entrepreneurship, innovation, leadership and media practice. It seeks to develop knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practice in areas like intellectual property and finance.

  • You may have opportunities to work with professionals from the creative media industries (subject to availability2) to develop expertise in various user contexts and professional settings – from different types of media businesses, consumers, including new innovative emerging areas within the media landscape.

  • An exceptional student experience will be delivered by ensuring you have opportunities to engage and be active contributors in an evolving field. A core course module has a focus on future media and is a unique opportunity to understand the potential and impact for media businesses that new media technologies (VR/AR, 5G, social media etc) and the associated new business models they present.

The course supports you with a ‘golden thread’ of business skills that run through the core media management specialist modules. Through practical application in real life scenarios, you will develop new perspectives and personal networks, leading to enhanced employability. The MA Media Management aims to develop creative, media savvy, digitally fluent strategic thinkers of tomorrow.

As a new postgraduate provision, the course provides a path for higher degree students in Media and Performing Arts as well as for students in Art and Design and Humanities who want to develop a media content focus. The course will appeal to students who have media backgrounds and those who want a media industry focus.

  • Year one

The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights.


  • Media Businesses, Creative and Cultural Industries – 20 credits

    The module aims to enable you to critically and practically advance knowledge and skills, the use of business tools and major themes in Media Management relevant to the context of the module specialism. You will develop leadership, project management and a set of business and vocational skills. The module challenges and tasks you to apply creative and business skills in your specialist area.


  • Research Methods – 20 credits

    This module provides you with the theoretical, conceptual, investigative and practical tools needed to develop your own independent research and comprehend which methods will best support your response to a particular research project.


  • Entrepreneurial Practice – 10 credits

    This CMI module1 aims to provide you with a framework of knowledge and understanding of how to effectively lead and develop people in a strategic and entrepreneurial way whatever the Master’s degree of specialisation you elect to follow.


  • Collaborative Social Challenge Project – 10 credits

    This project module aims to allow you to develop your independent and collaborative working skills through a focused application and response to a specific context. Working with peers from the School of Media and Performing Arts MA courses and/or external partners, you will develop an interdisciplinary response to a live brief generated by addressing and engaging with a social challenge.


  • Media Consumers and Audiences – 20 credits

    The module aims to enable you to critically and practically advance knowledge, skills and understanding of media consumers and audiences. You will develop the use of specialised tools to explore major themes in Media Management with a focus on the evolving, shifting demands and changing behaviours of media consumers and audiences.


  • Final Major Project (Research and Planning) – 30 credits

    The aim of this module is for you to develop a body of research-informed work in a specialism of your choosing, which demonstrates a critical awareness of current developments and trends in your area of practice/specialism. This work will form the basis of your final project.


  • Collaborative Community Project – 10 credits

    This project module aims to allow you to develop independent and collaborative working skills through a focused application and response to a specific context. Working with peers from within the School of Media and Performing Arts MA courses and/or external partners, you will develop an interdisciplinary response to a live brief (subject to availability2) generated by engaging with a community issue with the support or guidance of a local group or organisation.


  • Future Media – 20 credits

    This module will introduce you to the skills, tools and major themes in Media Management relevant to leading edge media technologies and practices, a key driver of change and transformational shifts in the industry. 


  • Final Major Project (Production and Sharing) – 30 credits

    In this module, you will manage to completion a substantial piece of independent research practice that is informed by the wider contexts of your discipline, and is well-conceived, well-rounded, coherent and of a standard appropriate to master's level.


  • Collaborative Enterprise Project – 10 credits

    This project module aims to allow you to develop independent and collaborative working skills through a focused application and response to a specific context. Working with peers from the School of Media and Performing Arts MA courses and/or external partners, you will develop an interdisciplinary response to a live brief generated by exploring opportunities for enterprise within their practice. You will explore potential routes to monetise your work and consider your role as a member of the future media and performing arts workforce.


With professional experience option

This opportunity2 enables you to apply for optional professional experience in semester 1, which, upon successfully securing an opportunity, will extend the duration of your master’s to either 16, 20 or 24 months. The professional experience provides an opportunity for you to develop expertise and experience in your chosen field with the aim of enhancing your employability.

Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.

Professional experience may also be subject to additional costs, visa requirements being met, subject to availability and/or competitive application. Professional experience opportunities are not guaranteed but you will benefit from the support of our Talent Team in trying to find and secure an opportunity. Find out more about the professional experience option.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

The course can be studied full-time over one year and part-time over two years. The programme is divided into three 13-week semesters starting September, January and May. As well as traditional teaching methods, such as seminars, talks/lectures, workshops and tutorials, we offer skills training in image and video editing, digital publishing and content management and also organise a number of practical sessions, such as making the most out of the library, study skills and new forms of writing.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study.

Teaching contact hours

In a typical week you will have approximately 8 contact hours of teaching, comprising seminars, talks and lectures, as well as workshops and skills training. As you develop your final major project these modules will become primarily tutorial-based. This course operates on a “flipped classroom” basis, and you will be expected to undertake guided reading and preparation tasks ahead of classroom sessions.

In addition, you will be expected to undertake a further 300 hours of self-directed study each semester, e.g. working on course assignments, group project activities, reading and maintaining your own public facing digital profile. This will be supported by skills sessions.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2022/2023 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


A variety of assessment types are included on the course so as to facilitate your development into a professional world which may demand work to be presented, formatted, proposed or submitted in different forms. You will encounter a variety of coursework forms on the programme which may ask you to produce among other elements:

  • Group work

  • Presentations

  • Reports

  • Practical Projects

  • Individual Assignments

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


Applicants to this Master’s degree should normally possess a good honours degree (2:1 or equivalent) in a relevant subject. If the degree is in an unrelated subject, applicants need to demonstrate appropriate industry knowledge and experience in their application documentation.

Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications. Each application will be considered on its merits and the final decision will be made by the course director.

Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material.

English language requirements

  • IELTS: 6.5 overall, with at least 5.5 in each component area

International Fees
£16,950 per year

International Pathways 2022 Scholarship
You could enjoy a £3,000 reduction in tuition fees.


Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.

We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.


The scholarship application deadline is:
September 2022 intake: 31 July 2022

From the outset, this course is designed to prepare you for a broad range of positions in media businesses, creative and cultural industries by providing you with the opportunity to develop a set of business skills, your digital fluency in new media technologies and your creative skills.

Upon successful completion of this course, you will be able to:

  • Demonstrate a broad range of professional skills, including how to engage with ideas, stakeholders, external bodies and other professionals in a flexible manner, as well as event and project management.
  • Give vision, strategy and leadership to a creative team.
  • Think critically, intellectually and reflexively about the full range of factors that impinge upon professional and creative activities within media and digital media, including seeing across disciplinary boundaries and adapt your thinking responsively to the context.
  • Demonstrate knowledge of a body of cutting-edge theoretical frameworks, concepts, ideas and business analytical tools and state of the art media technologies that help make sense of the complexity of contemporary global media businesses and practices.
  • Apply organisational, planning and presentation skills through the appropriate use of management methods and tools.

Professional enhancement is central to our ethos: therefore, we place emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.

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