Universities United Kingdom Coventry University Courses Marketing BA (Hons)

Marketing BA (Hons)
at Coventry University

Coventry, United Kingdom

Tuition Fee £ 16,800
Country Rank-
Duration36 Months
Score IELTS: 6

Program Overview

Build awareness and understanding of contemporary marketing, and develop your creative, analytical, interpersonal and communications skills to kick-start your marketing career.

Marketing plays an enormous part in our everyday lives – in fact, it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field. 

Explore all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
Develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions. 
Gain hands-on experience of developing marketing plans and strategy and work in teams to create innovative solutions to an advertising brief and then pitch them to a client.

Course Content
Why you should study this course
- CIM accredited degree - As part of the CIM Accredited* Degree programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career. (Please see the Accreditation section for further information).
- DigiComm Lab - Access our DigiComm Lab*, equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
- Prepare for your future - Prepare for a future career in marketing with a work placement*. Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
- Cesim SIMBrand - Work with others to develop marketing campaigns and hone your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.
- Latest tools and techniques - Learn from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations (staff are subject to change). They aim to bring knowledge of all the latest marketing tools and techniques – like Google Analytics and the online content creation tools currently proving popular in digital marketing.
What you'll study
The main study themes covered on the course are:
Marketing - Exploring marketing research, consumer behaviour, digital marketing, contemporary marketing issues and marketing strategy.
Advertising - Opportunity to analyse current advertisements and the opportunity to create your own campaigns. 
Business - Study core subjects, such as business organisation and accounting.
Research - Explore how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing topic of your choice. 

Year one
All of our Marketing courses share some first year modules, designed to develop your understanding of business in general, as well as introductions to marketing specialisms like market research, planning and communications, which provide a solid foundation for your ongoing studies. All year one modules are mandatory.

Modules
- Marketing Research and Data Analysis - 20 credits
- Marketing Principles and Practice - 20 credits
- Employment and Academic skills - 10 credits
- Introduction to Integrated Marketing Communications - 20 credits
- Organising for Business - 20 credits
- Add+vantage - 10 credits
Year two
In your second year you have the opportunity to develop your expertise in key areas that underpin marketing, such as consumer psychology, consumer behaviour, campaign management and digital marketing. As the course develops, you will also study modules focused on preparing you for your potential future career options. All year two modules are mandatory.

Modules
- Marketing Management - 20 credits
- Consumer Behaviour - 20 credits
- Applied Advertising and Campaign Management - 20 credits
- Digital Analytics - 20 credits
- Career Preparation - 10 credits
- Brand Management - 20 credits
- Add+vantage - 10 credits
Final year
The culmination of your studies will be the completion of an independent research project in a specialist area. You will be supported on a 1:1 basis by an academic supervisor with expertise in your topic area with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising. 

Modules
- Career Development - 10 credits
- Marketing Strategy - 20 credits
- Contemporary Marketing Issues - 20 credits
- Digital and Social Media Strategy - 20 credits
- Project - 20 credits
- Add+vantage - 10 credits
- Optional modules
Entry Requirement
For general Business courses, students must achieve an overall score of 60% minimum in the Standard XII examination (no specific subject requirements).
For Finance, Economics and Accountancy courses – students must achieve an overall score of 60% minimum in the Standard XII examination (with 60% in Maths OR Accountancy OR Economics).
Students must achieve an overall score of 60% minimum in the Standard XII examination. With 65% in Maths AND 65% achieved in another key subject relevant to the course applied for.

Fees & Scholarships

International Tuition Fees:

£16800 per year

Career Prospect

Designed to prepare you for work upon successful completion, this course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships*. We currently have strong partnerships with several employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips* are usually embedded into each year of study, some industry-focused to provide the opportunity to gain first-hand experiences of marketing in action, others designed to help build your professional or interpersonal skills.

Cost Of Studying At Coventry University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Marketing BA (Hons) at Coventry University