Marketing BA (Hons)

at Coventry University

Why you should study this course

• CIM accredited degree - As part of the CIM Accredited* Degree programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career.  (Please see the Accreditation section for further information).
• DigiComm Lab - Access our DigiComm Lab*, equipped with the latest industry-standard marketing and advertising software and devices to support your creative development.
• Prepare for your future - Prepare for a future career in marketing with a work placement*. Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
• Cesim SIMBrand - Work with others to develop marketing campaigns and hone your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.
• Latest tools and techniques - Learn from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations (staff are subject to change). They aim to bring knowledge of all the latest marketing tools and techniques – like Google Analytics and the online content creation tools currently proving popular in digital marketing.

What you'll study
The main study themes covered on the course are:
Marketing - Exploring marketing research, consumer behaviour, digital marketing, contemporary marketing issues and marketing strategy.
Advertising - Opportunity to analyse current advertisements and the opportunity to create your own campaigns. 
Business - Study core subjects, such as business organisation and accounting.
Research - Explore how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing topic of your choice. 

Year one
All of our Marketing courses share some first year modules, designed to develop your understanding of business in general, as well as introductions to marketing specialisms like market research, planning and communications, which provide a solid foundation for your ongoing studies. All year one modules are mandatory.

Modules

• Marketing Research and Data Analysis - 20 credits

• Marketing Principles and Practice - 20 credits

• Employment and Academic skills - 10 credits

• Introduction to Integrated Marketing Communications - 20 credits

• Organising for Business - 20 credits

• Add+vantage - 10 credits

Year two
In your second year you have the opportunity to develop your expertise in key areas that underpin marketing, such as consumer psychology, consumer behaviour, campaign management and digital marketing. As the course develops, you will also study modules focused on preparing you for your potential future career options. All year two modules are mandatory.

Modules

• Marketing Management - 20 credits

• Consumer Behaviour - 20 credits

• Applied Advertising and Campaign Management - 20 credits

• Digital Analytics - 20 credits

• Career Preparation - 10 credits

• Brand Management - 20 credits

• Add+vantage - 10 credits

Final year
The culmination of your studies will be the completion of an independent research project in a specialist area. You will be supported on a 1:1 basis by an academic supervisor with expertise in your topic area with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising. 

Modules

• Career Development - 10 credits

• Marketing Strategy - 20 credits

• Contemporary Marketing Issues - 20 credits

• Digital and Social Media Strategy - 20 credits

• Project - 20 credits

• Add+vantage - 10 credits

• Optional modules

English language requirements

• IELTS: 6.5 overall, with no component lower than 5.5 

International Fees
£15,300 per year

International Pathways 2022 Scholarship
You could enjoy a £3,000 reduction in tuition fees.
Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.

We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.

The scholarship application deadline is:
September 2022 intake: 31 July 2022

Designed to prepare you for work upon successful completion, this course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships*. We currently have strong partnerships with several employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips* are usually embedded into each year of study, some industry-focused to provide the opportunity to gain first-hand experiences of marketing in action, others designed to help build your professional or interpersonal skills.