International Marketing BA (Hons) top-up

at Coventry University

Why you should study this course

• Preparing you for a variety of career options in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised bachelor’s degree upon successful completion, at one of the UK’s leading universities for the study of marketing.
• Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions.
• You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules and upon successful completion this will help to set you apart from other graduates.
• As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few (please note staff are subject to change).
• To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry (subject to availability) are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.
   

What you'll study

The study of marketing is grounded in understanding and designing products and services that meet the needs of consumers, whether this is for profit, or to meet broader, non-profit social objectives. As part of this process, it is vital that the business environment is analysed and competitors understood, in order to successfully deliver services and products to the international market place.

Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.

You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

This is a purposefully flexible course, which you can tailor to suit your interests, background or career aspirations.

Year one
By studying this course, you will have the opportunity to develop your knowledge of marketing, strategy and business English. By offering several optional modules, the course allows you to shape your marketing and business specialisms based on your areas of interest.

Choose three modules from the optional ones.

Modules

• Strategic Marketing Planning – 20 credits

• Global Marketing – 20 credits

• English for Business 1 – 10 credits

• English for Business 2 – 10 credits

• Contemporary Service and Retail Marketing – 20 credits

• Brand and Corporate Communications – 20 credits

• Enterprise and Entrepreneurship – 20 credits

• Globalisation in Emerging Markets – 20 credits

• International Human Resource Management – 20 credits

English language requirements

• IELTS: 6.5 overall (with no component lower than 5.5)

International Fees
£15,300 per year

International Pathways 2022 Scholarship
You could enjoy a £3,000 reduction in tuition fees.
Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.

We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.

The scholarship application deadline is:
September 2022 intake: 31 July 2022

On successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising, and digital marketing, as well as more general roles in business analysis, project management or sales management.