Why you should study this course
- Preparing you for a variety of career options in marketing or general business management, this top-up course aims to boost your career prospects by achieving a globally recognised bachelor’s degree upon successful completion, at one of the UK’s leading universities for the study of marketing.
- Our teaching emphasises the holistic nature of marketing. We reinforce the core principles and functional elements of business, marketing and advertising, moving you towards more strategic practice in relation to analysis and evaluation, problem solving and creative solutions.
- You should also develop your proficiency in English, as you will have the opportunity to study specific English for Business modules and upon successful completion this will help to set you apart from other graduates.
- As experienced practitioners, many of our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few (please note staff are subject to change).
- To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry (subject to availability) are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.
What you'll study
The study of marketing is grounded in understanding and designing products and services that meet the needs of consumers, whether this is for profit, or to meet broader, non-profit social objectives. As part of this process, it is vital that the business environment is analysed and competitors understood, in order to successfully deliver services and products to the international market place.
Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.
You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.
This is a purposefully flexible course, which you can tailor to suit your interests, background or career aspirations.
Year one
By studying this course, you will have the opportunity to develop your knowledge of marketing, strategy and business English. By offering several optional modules, the course allows you to shape your marketing and business specialisms based on your areas of interest.
Choose three modules from the optional ones.
Modules
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Strategic Marketing Planning – 20 credits
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Global Marketing – 20 credits
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English for Business 1 – 10 credits
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English for Business 2 – 10 credits
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Contemporary Service and Retail Marketing – 20 credits
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Brand and Corporate Communications – 20 credits
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Enterprise and Entrepreneurship – 20 credits
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Globalisation in Emerging Markets – 20 credits
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International Human Resource Management – 20 credits