International Fashion Business BA (Hons)

Coventry University

Program Overview

The BA Hons International Fashion Business course is designed to produce future fashion business professionals who have a broad understanding of the world of fashion, who understand how to cultivate innovation and who take a collaborative approach to drive the global fashion industry forward with a new, responsible directive. 

This course will interest you if:

  • You are looking for a course where the curriculum focuses on innovation in fashion global arenas: marketing, sustainability, trend forecasting, data analytics in business environments, operational strategies - including digital branding, entrepreneurship, and organisational development.
  • You are looking for a course that has an emphasises on engagement with international partners and an array of industry experts, aiming to create opportunities for internships and graduate employment. 
  • A course that is designed to nurture individual creativity, business acumen and future employability aspirations and goals.

CoventryUnited Kingdom

  Course Duration

36 Months

  Tuition Fee

£ 18,050



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Why you should study this course

The BA (Hons) International Fashion Business course is designed to offer you an opportunity to study international fashion business in a creative environment for students, with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

The International Fashion Business BA (Hons) course at Coventry University is designed to appeal to you if you are passionate about fashion business and want to explore and develop the creative and intellectual skills you need for the fast-paced and highly dynamic fashion industry.

The future fashion business graduate will need a broad understanding of the world around them. You will need to understand about cultivating innovation and collaborative approaches to drive the global fashion industry forward with a new responsible directive. The course nurtures individual creativity, business acumen and future employability aspirations and goals. Students on this course will benefit from collaborating with art and design students. This will help them to build relevant networks and understand the myriad nature of disciplines embedded in art and design cultures and industries.

What you'll study

Year one

In Year 1 you will be introduced to the global fashion industry. The first semester modules explore the wider issues and topics that have and are impacted the fashion industry. You will also take part in creative projects around marketing and branding, as well as developing your employability skills. There is also the opportunity to work collaboratively with current International Fashion Business students and other students under the art and design umbrella. You will also have the opportunity to take part in Adobe Creative Suit workshops, which form an essential part of your learning and help you to develop strong visual communication skills.

In the second semester of the course, you will be introduced to Worth Global Style Network (WGSN), the global trend authority for fashion and the creative industries. You can also learn how to develop products for the global consumer. You can gain an insight into how to future-proof fashion business by looking at the environments in which they operate and how this influences decisions organisation makes. Developing your understanding of market levels to enable you to solve problems.


  • Marketing Futures 1

  • Introduction to the Global Fashion Industry

  • Introduction to Fashion Marketing

  • Product Development for the Global Consumer

  • Future Proofing for Fashion Business

Year two
In Year 2 you will have the chance to develop your entrepreneurial skills and look at how the very latest innovations can be taken out of laboratories into the hands of consumers. You will be introduced to the global buying cycle, sourcing routes and production management, and the relationship of ethics and sustainability to this, all essential skills for future Fashion business managers. You will have the chance to undertake ‘live projects’ on a national and international level, and take part in networking, digital campaign launches and online marketing strategies.


  • Marketing Futures 2

  • International Fashion Enterprise

  • Global Campaign Communication Strategies

  • Global Sourcing and Production Management

Final year
In Year 3 you will be encouraged to develop a personal brand that communicates your style, ethics, skills, potential and personality to take you beyond Graduation into the global Fashion industry. You will have the opportunity to work on ‘live projects’ and competitions and will be able to develop personal projects such as a business launch, fashion event or public relations campaign which will enable you to analyse the effectiveness of your leadership, communication and team working skills in preparation for graduation.

Throughout the course you will reflect on your skills and experience to help you aim towards achieving your future ambitions.


  • Future Fashion Innovators

  • Marketing Futures 3

  • Future Fashion Leaders

  • Future Fashion Project

You will be required to submit a portfolio via email or alternatively attend a showcase activity session or audition (as is appropriate for your course) which can be virtual or face to face, as is practical to arrange. Invites to send in your portfolio or attend these sessions will be sent directly to your contact email.
Each application will be considered on its merits.

English language requirements

  • IELTS: 6.0 overall, with no component lower than 5.5.


International Fees
£18,050 per year

International Pathways 2022 Scholarship
You could enjoy a £3,000 reduction in tuition fees.

Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.

We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.

The scholarship application deadline is:
September 2022 intake: 31 July 2022

The course aims to build and develop relationships with the industry globally to enhance learning and teaching though innovative projects, internships and study abroad year.

As the course title indicates this course aims to be truly international, offering you opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities including UK placements for international students, the intention is to recruit a diverse range of students from home and abroad*. You will be able to engage with the Global Leaders Programme (GLP). Please note all the above are subject to additional costs, application, meeting applicable visa requirements and availability. Further costs incurred as a result of the professional work placement or study abroad shall be borne by the student.

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