Why you should study this course
- You'll have the option to undertake a Professional Placement or Study Abroad Year with partner institutions. For example, past students have studied in Milan, Barcelona, Paris, Tokyo, Stockholm, Amsterdam, Bologna and Liege.
- Work on live industry-led projects with UK companies which in the past have included Claire’s, Sainsbury’s TU, Tatty Devine, Sales Gossip, George and Reebok.
- Current strong links with local employers, for example, Pilot, Next, Sainsbury’s and George at Asda, as well as national employers such as LSN:Global, Trendstop and international employers like Iris Van Herpen and The Theatre of Rome.
- A fashion area at Coventry University which is stocked with a wide range of consumables (thread, fusing, zips, eyelets, trims etc.), a fabric store, fashion archive and a wide range of dress stands for the production of adult clothing, children’s wear, outsize and maternity.
- Support to enter national competitions which in the past have included the Clothes Show Live, Hand and Lock, Midlands Design Awards, Claire’s Accessories, George, The Worshipful Company of Glove Makers, The Broadweavers and Clothiers Association, The Coventry Mercers.
- Opportunities to exhibit your work at key events. Past events have included the Clothes Show Live and events internationally in China and Europe. All students have the opportunity to submit work through a competitive process. Work will be selected by ourselves and/or industry professionals, in order that we show work that is of an acceptable standard for exhibition.
- At Coventry University, access to three well equipped fashion workrooms, a fashion design studio, two shop window areas for visual merchandising, fabric library, storeroom and two laser-cutting rooms, which include industry-standard traditional machinery and highly specialist equipment, such as a digital printer, sublimation printer, vinyl cutter, millinery equipment, leather scriver, sonic welders, tape seamer, bullet moulder, computerised heat fusing machines and keyhole button holes.
What you'll study
Year 1 provides a broad-based course of study. It covers a wide range of practical and theoretical subjects, which are necessary for you to have a comprehensive understanding of the fashion industry. Subjects studied include: design, pattern cutting, manufacturing, trend forecasting, fashion communication, marketing and branding and CAD (computer-aided design).
Modules
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Fashion Design and Technology – 20 credits
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Fashion Design and Innovation – 40 credits
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Fashion Cultures and Creativity – 20 credits
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Visual and Digital Fashion Communication – 20 credits
- Into Fashion: Professional Development – 10 credits
Year two
In Year 2, you will explore PR, styling, brand management, creative marketing and promotion, entrepreneurship, team working, trend forecasting, sustainability and ethics, product design development and production, and fashion communication. Students undertake a variety of real-world projects through industry led briefs, previous companies have included George, Sainsbury’s TU, Pentland, Murray, Kitty Joseph and Reebok.
Modules
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Fashion Enterprise and Experience Developing – 40 credits
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Future Specialisms – 40 credits
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International Fashion Exploration – 20 credits
- Future Fashion: Professional Development – 10 credits
Final year
In Year 3 , you are expected to develop your own course of research and study visits to support your learning, culminating in a showcase of individual talent in a professional arena, for example the Coventry Degree Show and Graduate Fashion Week (professional arenas are subject to change).
Modules
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Future Fashion Realisation – 60 credits
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Future Fashion Concepts - 40 credits
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Future Proof Fashion: Professional Development – 10 credits
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