Study on campus or 100% online, this MSc ‘Hybrid’ course will help to understand and apply psychological and behavioural factors relating to individuals and organisations in the workplace.
Upon successful completion, and through practical case studies, you will understand the individual, team and organisational factors that can affect workplace behaviours, such as decision-making, personnel selection, motivation, and teamwork, as well as the techniques needed to manage such situations.
Aims to provide you with a thorough grounding in the theory and practical skills required to apply psychological research, business tools and methods within a variety of organisational settings and corporate cultures.
Learning business psychology-related techniques to promote individual workplace wellbeing and organisational success.
Aims to prepare you for business and organisational psychology roles in management or consultancy, in human resources and the many other occupational functions, such as learning, training and development, recruitment, health and wellbeing.
Coventry, United Kingdom
Why you should study this course
Accredited1 by the Association for Business Psychology (ABP).
Taught by academics, many of whom benefit from practitioner experience either as a Business Psychologist or through consultancy-based work (staff may be subject to change).
Dedicated consumer psychology module, which provides a critical understanding of consumer behaviour and applied marketing and advertising practice.
Unique opportunity to develop an evidence-based practice intervention plan as an outcome of a systematic literature review that will be publication ready.
The opportunity to attend professional business conferences, which have previously included the National Work and Wellbeing Conference or the Workplace Sustainability Conference (subject to availability and additional costs may apply).
What you'll study
This course shares some modules with the MSc Occupational Psychology course. If you are interested in gaining Stage 1 accreditation towards becoming an Occupational Psychologist, you should apply for the BPS-accredited MSc Occupational Psychology course. There are some differences in entry requirements between courses.
Psychological Assessment at Work - 20 credits
The module provides the basis for critically evaluating and analysing the principles and methods of recruitment, selection and assessment. The module is designed to provide you with an in-depth understanding of issues surrounding the selection process in order that they can synthesise key information to make informed choices of methods when developing selection processes. This includes the critical evaluation of theories, approaches and methods. Further legal and ethical issues concerning selection and assessment will be discussed so that you can evaluate and apply theory to practice. Applied skills including evaluating different approaches to workplace psychometric assessment will form part of your learning and practical application.
Project Planning and Research Skills - 20 credits
This module aims to prepare you with the knowledge, skills and abilities required to undertake a literature review in business psychology. The module will introduce you to the core principles and strategies of the review, including the ways in which reviews can vary such as in, scope, research question, methodology and data synthesis. The module will encourage you to reflect upon and test out various review stages including formulating research questions, literature searching, critically appraising research studies, planning and designing a review and time management. The module will enable you to appreciate the contexts in which literature reviews are conducted, how they are produced and used to gain a deeper insight into how literature reviews are reported and disseminated.
Work and Well-being - 20 credits
The module introduces you to Work and Well-Being. The aim of the module is to provide an understanding of how work links with individuals’ personal and organisational well-being. The module will examine how work is structured (work and non-work), negative aspects of work including stress, workplace bullying and the role of emotions. Mental and physical health will be considered including symptoms and disorders as well as potential interventions to increase well-being.
This module examines factors related to employee well-being, including stress related paradigms such as the demand and control model. These models will aid your understanding and help you to identify interventions that organisations can actively assist in the welfare of their employees, improving psychological well-being at work.
The module adopts a case study based approach, which examines problems arising in the workplace and how strategies can be employed to ameliorate issues for employees, supervisors and organisations.
Leadership Engagement and Motivation - 20 credits
The module provides an overview of theories and empirical research of work motivation and its relationship to performance appraisal and performance management. The module covers the concepts of leadership, and motivation and their impact on employee engagement. Issues of positive and negative responses to work will be outlined (organisational citizenship and derailment). An overview of theories and research concerning group and team-work will be explored as well as perceptions related to psychological contracts and organisational justice.
The wide-ranging debate on the variety of approaches to strategic management is investigated. You are encouraged to tackle complex issues, understand the inter-related aspects of organisational change, and develop solutions to multi-faceted problems.
You are expected to explore the rich academic literature with a consistent view of the importance of applying theory in a number of different business contexts.
Learning, Training and Development - 20 credits
The module introduces training and development in the workplace. The aim of the module is to provide you with an understanding of theory and conceptual approaches to design, implementation, and evaluation of training programmes. You will gain an in-depth and applied understanding of the training cycle and how approaches to training can be applied according to the context and requirements. A detailed approach to how learning and skills are acquired by individuals will be provided and opportunities to test your learning styles will be given during the sessions. Knowledge of how training is applied to groups and teams and the related issues will be practiced during the sessions. An understanding of the technical approaches to training design will be developed through the application of hierarchical task analysis. Knowledge of evaluation of training and feedback mechanisms will be developed and applied.
You will develop skills in both understanding the theoretical basis to training and applying this to differing contexts. The assessment for this module will be practically based analysis of task identified by you and the development of an associated report. Skills of analysis, information gathering, and technical knowledge will be developed in this module.
Consumer Psychology - 20 credits
This module provides an introduction to understanding the function of marketing, , market research methodologies, and approaches to consumerism, including the marketing mix, market segmentation, measuring the effectiveness of marketing.
In addition, this module introduces consumerism and buyer behaviour linked to psychological concepts including consumer decision making, emotions, cognition and attitudes. This will include advertising psychology, brand management and the selling process This module will focus on how to reach consumers effectively, through an exploration of their behaviours, attitudes and environmental influences.
Consumer psychology is about how individuals and groups decide to purchase certain products over others, their perceptions and beliefs. This module is applicable to the consumer-driven world that has developed. And examinatin of consumer goal-directed behaviours, motivations and methods of persuasion are all factors that will be considered when evaluating consumer actions, attitudes and behaviour. You will have the opportunity to gain skills in communication and analysis as you engage in the investigation of the underlying factors of consumer behaviours. Individual differences and motivational theories will be considered, along with examining sustainability in consumerism Strategies will be developed to consider effective actions when marketing and selling, culminating in analysing a popular or controversial product/brand and designing a research strategy and subsequent advertising plan.
Leading Strategic Change through Creativity and Innovation - 10 credits
Module run by the Chartered Institute of Management - CMI.
This module aims to provide you with a framework of knowledge and understanding of how to manage change using creativity and innovation whatever the Master’s degree of specialisation you elect to follow, in different types of organisational scenarios.
You will critically assess strategies for change and change management and explore the leadership skills required to lead such successfully. You will explore for example, the complexity of innovative strategic plans, implementation plans and how to apply analytical techniques, theories, models and creative problem solving to manage change with confidence.
Ultimately, you will be given the opportunity to develop an innovative framework to deliver a change management strategy in a changing organisational context.
Finally, the module requires you to reflect critically on their personal learning and development needs and how they work with others, from an ethical and professional standpoint to encourage their continuing professional development.
Systematic Literature Review and Evidence Based Practice - 50 credits
This module forms two parts.
The first part is to conduct a thorough and contemporary systematic literature review on a business psychology topic of your choice. You will be encouraged to work on a topic that is of interest to you from a business-related setting or an area of professional practice; this will have been encouraged through 7005BOP, where you were asked to research a topic that was of psychological business interest. You will be expected to complete a critical and evaluative review of the relevant literature, including peer-reviewed journal articles and grey literature, to produce a systematic literature review in a format that would be suitable for publication in an appropriate review journal.
The second part of the module will be to introduce an intervention that is drawn from the conclusions of the systematic literature review. It will be the application of knowledge gained through the review and turned into an evidence-based intervention/workplace change or practice plan. You will gain experience in translating scientific evidence into professional practice.
How you'll learn
This course can be taken either on-campus or completely online and can be studied over three semesters in one year as a traditional full-time master’s programme or can be offered on a part-time basis.
This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary.
The criteria for entry are:
an Honours degree in a relevant subject (e.g. Psychology, Business, Social Science or Science)
2:1/2:2 or first class award.
English language requirements
IELTS: 6.5 overall, with no component lower than 5.5
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
£10,600 per year
£16,950 per year
International Pathways 2022 Scholarship
You could enjoy a £3,000 reduction in tuition fees.
Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.
We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.
The scholarship application deadline is:
September 2022 intake: 31 July 2022
On successful completion of this course you should be able to:
Demonstrate knowledge and understanding of the theoretical principles of Business and Organisational Psychology as applied in a business (occupational) setting, together with relevant psychological business analysis techniques.
Critically evaluative psychological literature and apply research findings to professional practice.
Demonstrate the appropriate application of ethical and codes of conduct, analysing complex employee-related issues and selecting appropriate intervention techniques to produce creative and effective business solutions.
Produce consultancy reports based on theoretical concepts and knowledge in line with professional reporting standards in psychology.
Evidence a range of transferrable and professional skills, thereby enhancing employment and promotion opportunities. These could include presentation; problem-solving; aptitude in literacy, numeracy and IT; working independently and with others to complete tasks effectively; excellent verbal and written communication; report writing; and self-management strategies to organise time and workloads.
The knowledge and skills you’ll receive on successful completion of this course can be applied to many different settings, including human resources, sales, training, and development. The course is accredited1 by the ABP, affording student and graduate members opportunities to network with individuals from varied business sectors and be part of a growing community of business practitioners. The ABP’s mission is to promote professional excellence and a community of practice in business psychology.
Where our graduates work
Many of our graduates have gone on to work as independent business consultants for companies like Kelloggs and Ricoh UK. Graduates have also found employment in sales, in HR, and as learning, training and development practitioners.