Automotive Journalism MA

at Coventry University

Why you should study this course
We help you to acquire the essential knowledge and practical skills needed for a successful automotive journalism career.

You will get used to working with multiple forms of media – generating traditional print, audio and video content, all the while embracing new technologies and creating parallel digital content, including social media, blogs and web-based content.
You will have access to our newsrooms equipped with industry-standard media production software, and professional equipment from our dedicated Media Loan Shop. Our media facilities include professional-standard radio studios and a state-of-the-art specialist TV studio, The Tank4.
Our links with the automotive media and motor industries have helped students to secure work placements and internships for students with Autocar, Top Gear, Ferrari, EVO, Autosport and many more2. One student worked at Ferrari’s UK press office to support a prestigious annual event held at Silverstone, including production of the event programme. Others have worked with automotive websites on coverage of motor shows or helped out on cover photo shoots for car magazines.
Graduates have secured jobs with Autocar, Autocar India, Auto Express, BBC Top Gear, Pistonheads, CAR Magazine, Car Throttle, What Car? and many other automotive media. Others have gone into automotive PR with brands like Honda, Hyundai, Volkswagen and SEAT, and with specialist automotive PR agencies.
What you'll study
You will learn how to write automotive news and feature stories for print, digital and broadcast media using professional facilities, equipment and software. You will be taught key techniques including how to work with press offices to obtain vehicles for testing, and then how to evaluate and describe vehicles for specific audiences. You will also gain an insight into automotive history, culture, design, technology and production, developing your knowledge of the automotive industry and the challenges and opportunities it faces.
In the final stage of your course, you will explore issues in automotive media that interest you further through an extensive individual research project, with support and guidance from specialist tutors. Past students, for instance, have created their own automotive websites, analysed in depth the content of the Top Gear TV show, looked into media coverage of electric vehicles and explored the viability of long-form automotive journalism in the digital age.

English language requirements
IELTS: 7.0 overall, with a minimum of 5.5 in each component.
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

International
£16,950 per year 
International Pathways 2022 Scholarship
You could enjoy a £3,000 reduction in tuition fees.
Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.
We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.
The scholarship application deadline is:
September 2022 intake: 31 July 2022

Careers and opportunities
On successful completion of this course, you should know how to:
Create automotive content to professional standards, for digital, broadcast, print or social media.
Understand how automotive journalism works and how it relates to the automotive industry.
You should be able to:
Apply a wide range of journalism and communication skills and knowledge to the production of automotive content to professional standards.|
Work creatively, sustainably and independently within professional situations, employing a range of journalism strategies and techniques.
Critically evaluate and analyse the broad range of factors that impinge upon professional and creative activities within automotive journalism and the broader communications industry.
Demonstrate the ability to identify and successfully engage with a range of audiences, genres and media platforms within automotive journalism.
Feel prepared when applying for job roles within automotive media.
The Automotive Journalism MA prepares you for work as an automotive journalist with consumer or business-to-business media or as a content creator for automotive marketing, social media and public relations. Coursework assignments and deadlines are designed to mirror industry practice as far as possible to equip you with the skills and knowledge necessary to work in a professional multi-platform environment.
This course is designed to prepare you for specialist automotive journalism roles with consumer and business-to-business automotive websites, or as a content creator in automotive marketing and public relations.
The course gives you the skills and knowledge needed for success in these roles to help you stand out from the large number of applicants for these sought-after jobs.