Advertising and Marketing MA

Coventry University

Program Overview

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.


Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.


Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.


CoventryUnited Kingdom

  Course Duration

12 Months

  Tuition Fee

£ 18,250


IELTS: 6.5

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By studying MA Advertising and Marketing, you will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.

The course has a strong focus on corporate engagement, which enables you the opportunity to gain a wide range of transferable skills that could enhance your employability upon successful completion. This could include producing and pitching a marketing communications campaign, producing a sales management portfolio, online presentations and taking part in a simulated crisis management activity.

As well as featuring creative elements, the course will also give you the opportunity to develop your business acumen, by, for example, working with a client and working in a group to pitch a marketing communications campaign.You will also have the chance to take part in a simulation exercise and have the opportunity to apply the necessary skills to engage with the media in order to manage a crisis. The course examines marketing communications and the communications process to enable you the opportunity to develop your analytical skills when faced with ethical concerns in a variety of different contexts. You will have the opportunity to critically evaluate theories of cognitive, behaviour and social psychology, which are relevant to understanding the nature and effectiveness of advertising.

You will also have the chance to examine current research in advertising, focusing on the persuasive and/or informative effect of advertising, the internationalisation of advertising, the ethical and social aspects of advertising and advertising as a communication tool

The course aims to provide you with a critical understanding of the challenges of managing corporate communications, crisis management and public relations. You will examine real-life exercises and reflective accounts based on the awards of an acclaimed advertising festival. The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace.


This course currently includes the Professional Development Module. Each of the participating postgraduate courses have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module. Please see the Accreditations and Professional Recognition section for more information. For more information on the content of each module, see the Study Themes section of this course page. All of the below modules are mandatory.


  • Marketing Communications

  • Global Advertising Management

  • Digital Marketing Strategy

  • Advertising Psychology

  • Crisis Management and Public Relations

  • Marketing Strategy Planning and Control

  • Sales Management

  • Creative Advertising

  • Leading Strategic Change through Creativity and Innovation

  • Postgraduate Dissertation/Consultancy Project



Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.


English as a Foreign Language

This course requires IELTS of 6.5 overall, with no component lower than 5.5.


£14,550 (per year)



£18,250 (per year)

International Pathways 2022 Scholarship

You could enjoy a £3,000 reduction in tuition fees.

Our high-quality foundation, international year one and pre-masters courses are for international students who do not meet the requirements for direct entry to their preferred Coventry University undergraduate or postgraduate course. We can support you to achieve the academic and/or English grades you need and help you gain the personal and professional skills required to study at university.

We want to encourage ambitious international students like you to study at Coventry University, so we’ve secured extra financial support for you worth £3,000, to help with the cost of tuition fees, living expenses and accommodation.

The scholarship application deadline is:

September 2022 intake: 31 July 2022


Graduates of this course can pursue a wide range of career opportunities in marketing or advertising agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.


You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.


Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.


Please note that we are unable to guarantee any placement or internship opportunities and that any such opportunities referred to may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.


Where our graduates work


Previous graduates on similar courses have secured positions in marketing areas such as brand management, creative advertising development, marketing associate professionals, buyers and procurement officers, managers and proprietors in other services, management consultants and business analysts, sales accounts and business development managers, managers and directors in retail and wholesale.


Some of our recent marketing graduates from similar courses are working with organisations such as Valeo, McCann-Erickson, Minority Group Support Services, Danco, IPU (Inter-Parliamentary Union), King Power, Dongguan Television, BMW, Dyson, IKEA, SmartSpotter (Hamilton Bright Group), Dukes International as well as owning their own companies.

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