MSc Marketing & User Experience

at Bournemouth University

Core units
 

• Digital Marketing: You will be introduced to a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools

• Human Centred Design: Computer-based interactive systems refers to as a spectrum of digital products, services and solutions that interact with human users in business, social and global contexts. This unit will help you learn how to design and develop systems by applying human centred design principles and techniques and carrying out relevant activities in the planning and management to satisfy both business needs and its user requirements.

• Integrated Marketing Communication: Integrated marketing communications aim to create a seamless customers’ experience to interact with the brand/organisation. You will develop the practical skills to plan and implement an integrated marketing communication campaign - the conceptual framework for planning, determining marketing communication options, developing realistic digital marketing objectives, budgeting and allocating resources, evaluating the effectiveness and the strategic use of media channels.

• Omnichannel Strategy & Supply Chain management: In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.

• Persuasive Technology & Behaviour Change: The unit will cover the mainstream psychological theories of persuasion, influence, decision making and behaviour change besides their application on a wide range of domains including health, business and e-learning. Analysis and design methods for persuasive technology solutions will also be studied.

• Research Methods & Professional Issues: Research requires a structured and disciplined approach at all stages, from the initial literature search through investigation and experimentation to dissemination of findings. This unit will develop your research skills in areas such as planning, literature review, qualitative research, quantitative research, mixed methods, design science research, critical analysis of research findings, academic writing, and dissemination.

• Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.

The normal requirements for embarking upon a postgraduate taught degree are:
 

• A Bachelors Honours degree with 2:2 in any subject or equivalent.  

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow – some based on experience.

English language requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:
 

• IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

​Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by your tuition fee:
 

• Laptops, tablets and mobile devices and any software used on personal devices. Access to a personal computer is strongly recommended for your study. If you are experiencing financial difficulty.
• Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of textbooks and online resources, free of charge. The Students’ Union shops stock a wide range of stationery supplies on both campuses.
• Accommodation and living costs. 
• Travel costs to and from the University campus. An annual bus pass can be purchased alongside your rent if you are living in halls of residence/Unilet accommodation or may be purchased separately.
• Travel costs to and from your placement (both in the UK and overseas) if this is part of your course of study. 
• Travel costs for optional field trips, outdoor wear and footwear for mandatory and optional field trips (if applicable).
• Clothing or equipment costs required for your placement if this is part of your course of study.
• SportBU membership.

While all aspects of the programme, including required field trips, are included in the fee, additional, optional or extra curricula activities may be available for which a student contribution is required.

After completion of this course typical job roles can include:
 

• User Experience Manager
• User Experience Designer
• User Experience Researcher
• Digital Marketing Manager
• Omni-channel Account Manager
• Interaction Designer 
• User Experience Architect