MSc Marketing Management

at Bournemouth University

Core units:
 

• Leadership Essentials: The unit aims to provide a critical understanding of leadership theory and practice through developing your personal leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with a theoretical understanding including emotional intelligence, resilience and well-being.

• Marketing & Strategy: You will explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers’ requirements and to seek to achieve organisational objectives through the satisfaction of their customers’ needs and wants.

• Managing People: You will develop your knowledge, skills and understanding of the theories and practices of organisational behaviour, especially in the area of people management, and how this can effectively contribute to positive organisational outcomes.

• Omnichannel Strategy & Supply Chain Management: In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.

• Marketing Communications & Brand Management: The unit will examine the key issues and challenges in marketing communications and branding. It will cover strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns that meet consumer’s needs.

• Sustainability & Social Marketing: Sustainability and social marketing examines current trends in marketing theory and practice which are occurring as a result of change in the business environment, technology and organisations.

• Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.

Optional work placement:
 

• The placement is intended to foster personal and professional development, and to help you to make a connection between academic learning and the working world.

• You should consider how a range of management theories can be used, and if management in industry could be improved. The transferable skills developed will improve your performance in your future career, both as employee and manager.

• You will complete semester one and two of your programme as well as completing your final disseration at BU, before you undertake the 30 weeks of work experience.

General entry requirements:

The normal requirements for embarking upon a postgraduate taught degree are:
 

• A Bachelors Honours degree with 2:2 in any subject, or equivalent

International entry requirements

Please see below some examples of the qualifications for entry:
 

• India: Bachelor’s degree (4 years) from a recognised HE institution with a minimum overall result of 55% or second division

• Nigeria:  Bachelor's degree from a recognised institution with a minimum classification of 2:2

• Thailand:  Thai Bachelor's (Honours) degree from a recognised higher education institution with a minimum GPA of 2.5/4.0

• Turkey: Bachelor’s degree (Lisans Diplomasi - four years) with a minimum overall GPA of 2.3/4.0

• Vietnam:  Bachelor's degree/Bang tot nghiep dai hoc with an average score of 6.5/10, or a Master’s degree/Thac si.

All applications will be subject to a minimum grade and your degree may need to be in a relevant subject area.

English language requirements

If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:
 

• IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

Annual tuition fees:
 

• £9,500 (UK, ROI & CI)

• £15,750 (Int'l)

After completion of this course typical job roles can include:
 

• Marketing Manager

• Marketing Strategist

• Communications Manager

• PR Manager

• Marketing Operations Manager.