MSc Marketing

at Birmingham Business School

Semester 1
 

The following modules must be taken:

• Consumer Insights (20 credits)

• Marketing Strategy (20 credits)
   

You must also choose one module from the following options:

• Marketing Communications (20 credits)

• Services and Retail Marketing (20 credits)
   

Semester 2
 

Semester 2 builds on semester 1 by offering a set of choices.
 

First, you will be able to focus your learning on one of the three innovative streams we offer:
 

• Responsible Marketing

Ethics of Markets and Marketing Ethics and Marketing and Sustainability (20 credits each)
 

• International Marketing

International Marketing and Implementing International Marketing (20 credits each)
 

• Digital Marketing

Foundations of Digital Marketing and Digital Marketing Live Project (20 credits each)
 

Second, you will have an option to study one of these modules:

• Innovation Management and New Product Development (20 credits)

• Reputation Management (20 credits)

• Strategic Branding (20 credits)
   

Finally, to finish your degree you will need to opt between a Dissertation or Company Project, both of which are 40 credits.

Applicants will have an Honours degree (2:1 or higher) in any subject or postgraduate diploma from a UK university or equivalent.
 

• Either: A four year Bachelors degree (first class or very good upper second class)

• Or: A three year Bachelors degree (first class) from recognised institutions in India.

• For MSc programmes, the Business School will consider holders of three-year degree programmes (first class or very good upper second class) from recognised institutions in India.

• For entry to LLM programmes, Birmingham is happy to accept applications from 3 or 5 year LLB holders from India from prestigious institutions.
   

International Students

English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
 

• IELTS 7.0 with no less that 6.5 in any band
• TOEFL: 95 overall with no less than 22 in any band
• Pearson Test of English (PTE) including online: PTE Academic 76 with no less than 67 in all four skills
• Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component

 

Fees   MSc Marketing
 

• £15,210 (Home)
• £26,640 (International)

Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, fundraising or research industries.
 

These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.
 

Top jobs in this area

• Advertising account executive

• Digital marketer

• Media buyer

• PPC specialist

• Public relations officer

• Social media manager

• Business adviser

• Marketing executive

• UX designer

• Business development manager
   

We pride ourselves on our graduates’ high levels of employability. We will help you to plan, manage and achieve your career goals, giving you the competitive edge when it is time to start job hunting. The University of Birmingham has ranked in the top 5 Universities Targeted by the Largest Number of Top Employers in the UK for the past 5 years, according to the Highfliers.co.uk Graduate Market reports (2017-2022).
 

Many employers visit the Business School to run seminars for our students. In fact, companies such as IBM, HSBC, and Deloitte are just a few of the organisations who see these sessions as an opportunity to look for suitable candidates for internship programmes and graduate training schemes.