Master of Marketing

at Auckland University of Technology

The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.

There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), and a research project in marketing (45 points).

Textbooks are included in your course fees.

Courses you can study

• ACCT868 Accounting for Financial and Managerial Decision Making
• BUSS901 Applied Business Research and Communication Skills
• ECON861 Economics for Business
• MGMT861 Managing Organisations and People
• MKTG860 Marketing Management
• MKTG861 Understanding Markets
• MKTG862 Understanding Consumers
• MKTG863 Strategic Marketing Science
• MKTG864 Digital, Social and Mobile Marketing
• MKTG866 Marketing in the Contemporary World
• MKTG995 Applied Marketing Project

Minimum entry requirements
Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent
International student entry requirements

English language requirements
IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

International
$51,351 (for 180 points)
($49,950 tuition fees + $1401 student services levy)

• Marketing
• Sales
• Brand management
• Business development
• Market analysis