Master in International Business and Digital Transformation

at POLIMI Graduate School of Management

With digital technologies, the whole world really is your oyster. It’s well known that internationalisation is one of the most effective ways to expand your company, but it does involve a few challenges. On the plus side, internationalisation leads to plenty of opportunities like increased sales and productivity growth, but you also need to deal with more difficult issues like market choice, entry mode strategy, financial support, business planning, coordination of the foreign units, management of human resources and management of cultural and institutional diversity.