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Universities Ireland Technological University of Shannon - Athlone Courses Master of Science Digital Marketing

Master of Science Digital Marketing

Technological University of Shannon - Athlone

Athlone, Ireland

Tuition Fee € 14,000
Country Rank-
Duration12 Months
Score IELTS: 6.5 TOEFL: 93

Program Overview

This programme will be delivered over a 12-month period (September to September) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.

Digital marketing permeates through every industry sector and career progression in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.

Course Content
Semester One
- Digital Marketing Strategy
- Social Media and Information and Communications Technology Law
- Data Interpretation and Web Analytics
- Research Methods
Semester Two
- Social Media Marketing and Digital Advertising
- Managing Search Marketing
- Digital Technology and Design
- And Option A or Option B
Option A: Digital Consultancy Project

Students will work with a live industry partner requiring digital marketing assistance. The initial stage includes a meeting with the potential organisation and the preparation of an agreed consultancy proposal. Following this, students will be involved in an in-depth analysis of the organisation’s digital marketing presence followed by the design, testing and execution of specific client-approved digital marketing solutions within the work environment.

Option B: Dissertation

Individual assessment of a 20,000-word academic dissertation, which is planned, researched and written up. There will be a number of deliverables which include: literature review, methodology, and final thesis.
Entry Requirement
- Completed TUS application form;
- Detailed curriculum vitae;
- Certified transcripts of examination results and English language translations of qualifications not issued in English
- Evidence of ability to follow classes in the English language
Fees & Scholarships
The fees for Master of Science Digital Marketing may vary from €8,000 to €14,000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
Noting the increased spend on digital marketing discussed earlier, we are seeing a huge demand for our graduates. Skills shortages and salary hikes can be seen in specialist areas like e-commerce, PPC, SEO and data analysis. Considering Covid and Brexit, Enterprise Ireland has been encouraging businesses who export abroad to go online and enter new markets and reduce dependency on the UK. We expect this will impact marketing recruitment this year as exporting businesses begin to increase their presence online.

Career opportunities for graduates include:

• Digital Marketing Executive

• E-commerce Operations

• Digital Support Executive

• Digital Marketing Specialist

• Marketing and Communication Officer

• Inbound Marketing Specialist

• Senior Digital Client Manager

• Affiliate Marketing Manager

Cost Of Studying At Technological University of Shannon - Athlone

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

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