Bachelor of Business (Honours) Digital Marketing Featured Image

Universities Ireland Technological University of Shannon - Athlone Courses Bachelor of Business (Honours) Digital Marketing

Bachelor of Business (Honours) Digital Marketing

Technological University of Shannon - Athlone

Athlone, Ireland

Tuition Fee € 14,000
Country Rank-
Duration48 Months
Score IELTS: 5.5 TOEFL: 93

Program Overview

The digital economy is flourishing and with more and more brands putting a focus on digital marketing, demand for suitably qualified candidates is skyrocketing. As a result, digital marketing is one of the few sectors where demand for graduates is exceeding supply. In fact, the digital skills gap is so great, the European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. It’s clear that a qualification in digital marketing will go a long way towards future-proofing your career and increasing things like job security.

It’s important to note, digital marketing is what we call a ‘broad church’ discipline which means it caters for a wide variety of interests and abilities. Among the most in-demand digital marketing skills currently are digital advertising, content and digital asset creation, content strategy and social media marketing. This is great news for creative types! For those who veer more towards the more analytical end of the spectrum, hard skills, including advanced data analytics, never go out of fashion.

Students undertaking this four-year honours degree programme will learn digital marketing theory, for example, cyber psychology, whilst getting hands-on practical experience from academics with industry experience. This will be crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field.

Our much sought-after graduates have found employment in digital marketing agencies and SMEs in the Midlands and beyond. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you.

Course Content
Year 1

The first year will introduce you to the main functions of business and will provide you with the foundations of both marketing and digital marketing: Digital Marketing Applications, Social Media Sales and Marketing, Microeconomics for Social Media Marketing, Macroeconomics for Social Media Marketing, Marketing, Computer Applications, Learning and Development for Higher Education, Financial Accounting, Business Mathematics.

Year 2

Video and Animation Development, Digital Concepts and Analytics, Marketing Management in a Digital Age, E-Business, Information Technology and Computer Applications, Services Marketing, Applied Entrepreneurship, Management of Human Resources.

Year 3

Reinforce core digital marketing understanding and specialise in a particular subject area including: Creative Content, SEO and Web Usability, Advanced SEO and Web Usability, Cyber Psychology and Behaviour, Market Research and Analysis, Managerial Finance, • Business Modelling and Enterprise, Digital Marketing Strategy.

Year 4

Reinforce core digital marketing understanding and specialise in a particular subject area including: Digital Content, • Integrated Marketing Communications, Applied Digital Project Proposal, Advanced Analytics, Applied Digital Project, Contemporary Issues in Marketing, Ethics and Digital Marketing.
Entry Requirement
- Completed TUS application form;
- Detailed curriculum vitae;
- Certified transcripts of examination results and English language translations of qualifications not issued in English
- Evidence of ability to follow classes in the English language
Fees & Scholarships
The fees for Bachelor of Business (Honours) Digital Marketing and Quality Healthcare may vary from €8,000 to €14,000 annually for tuition fees. The fee's prices may get higher for International Students.
Career Prospect
This qualification will furnish you with a wide and varied skillset meaning you will have the ability to work in enumerable in-house and agency positions where the demands for marketing with social media skills are apparent. Graduates from this degree have secured employment in many roles such as: Digital Marketing Assistant, Web Designer, Social Media Marketing, Digital Marketing Manager and SEO Consultant.

Cost Of Studying At Technological University of Shannon - Athlone

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

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