Bachelor of Business Digital Marketing

Year 1

The first year will introduce you to the main functions of business and will provide you with the foundations of both marketing and digital marketing.

Core units in this year include:
 

• Digital Marketing Applications

• Social Media Sales and Marketing

• Microeconomics for Social Media Marketing

• Macroeconomics for Social Media Marketing

• Marketing

• Computer Applications

• Learning and Development for Higher Education

• Financial Accounting

• Business Mathematics

Year 2

Develop your understanding of business and digital marketing and build on the learning from year one.
 

• Video & Animation Development

• Digital Concepts and Analytics

• Marketing Management in a Digital Age

• E-Business

• Information Technology and Computer Applications

• Services Marketing

• Applied Entrepreneurship

• Management of Human Resources

Year 3

Reinforce core digital marketing understanding and specialise in digital marketing subject areas.
 

• Creative Content

• SEO and Web Usability

• Advanced SEO and Web Usability

• Cyber Psychology and Behaviour

• Market Research and Analysis

• Managerial Finance

• Business Modelling & Enterprise

• Digital Marketing Strategy

• Completed TUS application form;

• Detailed curriculum vitae;

• Certified transcripts of examination results and English language translations of qualifications not issued in English

• Evidence of ability to follow classes in the English language

The fees for Bachelor of Business Digital Marketing may vary from €8,000 to €14,000 annually for tuition fees. The fee's prices may get higher for International Students.

A high percentage of students who undertake the level 7 avail of many job opportunities on graduation.

In the Level 8, students will have the opportunity to work on a Industry based project, where they will work on a digital marketing strategy with a business. Students will be mentored in the college throughout this project.