MSc Marketing Management

at National University of Ireland Galway

The programme is offered on a full-time basis over one year or part-time over two years. Students who take this programme part-time, attend lectures with the full-time students on average two days per week. 

• Year 1:  Mondays & Tuesdays
• Year 2:  Wednesdays & Thursdays

A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take obligatory subjects and, after semester 2 exams, attend a week long Summer School and complete an Applied Marketing Project. For the part-time programme these modules are taught over two academic years with assessments at the end of each semester.  Students attend lectures on average two days a week. 

A H2.1 undergraduate honours degree in business or a related discipline (NFQ Level 8), or international equivalent, is normally required. However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered.

Applicants from a non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.  

Fees: EU
€10,110 p.a. 2022/23

Fees: Tuition
€9,970 p.a. 2022/23

Fees: Student levy
€140 p.a. 2022/23

Fees: Non EU
€17,640 p.a. 2022/23

• Summer School (one week) on topical areas in marketing practice.
• Consultancy projects which provide realistic industry settings and experiences.
• Team-building exercises.
• Team building field trip (e.g. a day in Delphi resort https://www.delphiadventureresort.com/outdoor-activities/)
• Training on 'Working in Groups'
• Inter-Cultural Training
• Extra curricular workshops (e.g., Excel Training, Writing Skills, Referencing).
• Executive Masterclasses by Industry Experts in Global consumer and business companies; e.g. Google; OnePage CRM; Audi; Guinness; Nestle, Kerrygold; Aerogen; Heineken; Gamestop; & Amadeus.
• Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.