MSc (Digital Marketing)

at National University of Ireland Galway

The Programme will develop the students’ knowledge, skills and critical understanding of digital marketing to an advanced level. Given the relentless pace of change in Digital Marketing, students will be exposed to the latest cutting-edge ideas, strategies, techniques and digital marketing frameworks through the analysis of industry best practice.
 

Assessments include applied projects, reports, pitches, campaigns, audits, presentations, case studies and/or written examinations.
 

To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take 12 obligatory subjects and complete a week long Summer School (which takes place directly after semester 2 exams end in May) and an Applied Marketing Project.

Curriculum Information

Curriculum information relates to the current academic year (in most cases).
Course and module offerings and details may be subject to change.
 

Year 1 (90 Credits)

• Required MK5139: Social Media Marketing Theory
• Required MK5143: Inbound Marketing & Content Creation
• Required MK563: Research Methods
• Required MK5137: Applied Marketing Project
• Required MK5133: Marketing Performance & Productivity
• Required MK5117: Services Marketing
• Required MK5144: Digital Metrics & Analytics
• Required MK5136: Digital Sales Management
• Required MK566: Strategic Brand Management
• Required MK5130: Digital Marketing Strategy
• Required MK5104: Marketing Analytics
• Required MK5118: Social Marketing & Sustainability

A H2.1 undergraduate honours degree in business or a related discipline (NFQ Level 8), or international equivalent, is normally required. However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered.
 

The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. 
 

IELTS score of 6.5 or equivalent, if applicable. 

International tuition fees per year:
€19,500

Career Opportunities

Graduates have found employment in companies such as Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare, Siren, ExOrdo, Carraig Donn and Wolfgang Digital.
 

Professional Development
The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications, sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy. MSc Digital Marketing Students, under special arrangements with the Marketing Institute of Ireland (MII), sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.