MSc Digital Marketing

at Maynooth University

This specialist Masters programme develops a high level of technical competence in digital marketing through consideration of how digital marketing is both changing the practice of marketing and integrating into contemporary marketing thought.  Modules are delivered over two semesters (September-January & February-May) with the Business Research Project/Placement conducted between May and August.  The programme will generally be delivered through lectures, presentations, and intensive workshops, generally in blocks of two full days every two weeks, followed by less structured supervision contact over the third (summer) semester for those taking the Project option, which is with a real client. Modules have been chosen to build technical expertise in digital marketing but also to develop you as a digital marketer. A key innovation is the concept of Marketing Live, which gives you the opportunity to put your digital marketing knowledge into practice with a live client on a real marketing problem.

Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline.

Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.

In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in digital marketing. This is done through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning

International applicants must have a recognised primary degree in Business which is considered equivalent to Irish university primary degree (Level 8) at 2.2.  Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also be considered.

The fees for MSc Digital Marketing may vary from €6,500 to €15,000 annually for tuition fees. The fee's prices may get higher for International Students.

At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its products and services to current and potential customers. This applies across all organisations of all sizes in all sectors. While digital marketing has a strong place in the world of the consumer, usage is growing in the business-to-business environment, and there is significant adoption by government and governmental organisations. This opens a wide variety of careers for graduates of a Digital Marketing degree

Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, and many more.